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Author: Tyler Cumella

Tyler Cumella

How New Balance Provides Scalable Retail Support [Case Study]

National brands and local retailers can be a powerful duo for driving sales. The trouble is that many brands struggle with creating top-down...

Local Marketing Campaigns brand
Tyler Cumella

Faces of Promoboxx: Meet Navin Jain

The Promoboxx team continues to grow! We’d like you to meet our new Senior Enterprise Sales Representative, Navin Jain. We are so...

Careers & Culture brand
Tyler Cumella

New Balance, Arc’teryx Talk Going Global and Staying Local

New Balance and Arc’teryx are two iconic brands experiencing rapid growth worldwide. As they continue to keep their respective brand...

Brand & Retailer Interviews brand
Tyler Cumella

Quick Tips: Better Partner with Retailers for Brand Marketing Programs

What do your local retailers care about? What makes them tick? These are questions you need to ask yourself (and your retailers) before...

Tips and Resources brand
Tyler Cumella

Faces of Promoboxx: Meet Dan Gentile

The Promoboxx team continues to grow! We’d like you to meet our new Product Manager, Dan Gentile. We are so excited to welcome Dan to...

Careers & Culture brand
Tyler Cumella

Charles River Running Charges Ahead in a Rocky Retail Environment [Interview]

Welcome to Retailers Rule!, an interview series exploring digital marketing insights from the perspective of local retailers and the brands ...

Brand & Retailer Interviews brand
Tyler Cumella

Experts Offer an Inside Look at Sales Rep-Retailer Success Strategies

Sales reps are the crucial link between brands and their local retail partners, providing a direct in-person connection while affirming key ...

Aligned Conference brand
Tyler Cumella

Retailers Rule: A Look Back at 2016 Retailer Digital Marketing Insights

Started in 2014, the Retailers Rule! interview series was created to explore digital marketing insights from the perspective of local...

Brand & Retailer Interviews brand
Tyler Cumella

Year in Review: Our Best Brand and Retail Marketing Content of 2016

With 2016 coming to a close, we have put together some of our most popular brand and retail marketing content to help you get ready for the ...

Local Marketing Campaigns brand

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