Bassett, Va. – Bassett has joined forces with the social engagement platform, Promoboxx, to distribute and track branded media content for its Bassett Design Center and Bassett Custom Studio retailers.
“Promoboxx has been a great new partner for Bassett that has truly allowed our dealers to leverage our compelling marketing assets in a very meaningful way,” said Bruce Cohenour, Bassett SVP-Chief Sales Officer. “The ease and access to Bassett branded content across all major channels of social media through Promoboxx has been a big win for all parties.”
Bassett will load new product content to Promoboxx’s media management portal each week for its participating retailers to distribute to their own social media channels. Retailers can either have the content automatically appear on their social channels on Bassett’s posting schedule or can manage the schedule themselves.
Invitations to join Promoboxx were sent to Bassett’s key retailers and early response has been overwhelmingly positive. Many have opted for the auto-feed option and Bassett already has seen engagement with retailers’ customers.
“Our retail accounts have robust social channels that leverage their local presence,” said Matt Johnson, Bassett VP of Sales. “Often, local retailers don’t have time or staffing to manage their social media channels with the level of attention they demand. Promoboxx’s simplicity makes it effortless to share fresh content with their customers.”
Promoboxx automatically manages the campaigns via the appropriate digital channels and generates detailed campaign performance analytics for both Bassett and their retailers.
“This allows us to refine our social strategy to improve customer engagement with our retail base,” Johnson said.
Based in Boston, Promoboxx was founded in 2010 and its platform is used by other retail sectors including automotive and apparel.
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