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Believe in Retailers

When we talk to brands, they love what we do, but there’s always one major objection: “our retailers won’t use it.” Ok, these seasoned execs are holding on to some preconceived notions, and I get it, I’ve been in their shoes. They believe that the best local marketing doesn’t involve their local retailers. I don’t believe this anymore. It’s time we stop underestimating these retailers, and start believing in them. So, here’s a list of what we do┬ábelieve about retailers, and yes, this list goes to 11.

11 Things We Believe About Retailers

Retailers are…

  1.  The engines of our economy.
  2. A manufacturing brand’s single most important customer.
  3. What defines “Main Street America.”
  4. Best equipped to make things local.
  5. Providing a level of service that can never be replaced.
  6. Open to online marketing.
  7. Willing to sell more of a brand’s product.
  8. Smart, tenacious entrepreneurs who can adapt fast to changes in the market.
  9. Interested in technology that’s easy to use.
  10. Extremely busy, but open to things that save them time.
  11. Not going anywhere. Ecommerce will never sell more products than local retailers.

It’s the mission of Promoboxx to prove this list is true, because if it is, we’ve built something pretty special.

Are we bold? Yes. Over confident? Maybe, but we need to focus on what we believe in, and that’s the retailer. Do you?

– BC