BOSTON, MA — March 28th, 2025— Benchmade Knife Company, a premier American manufacturer of high-performance knives is proud to partner with Promoboxx, the retail marketing platform that connects national brands with their independent retailers, to streamline and scale its retailer marketing while maintaining brand integrity across every storefront.
Retailers play a critical role in Benchmade’s national strategy by creating authentic local connections and putting product in the hands of customers who rely on trust, touch, and in-person expertise. They amplify Benchmade’s brand presence at the ground level, reaching new audiences and reinforcing their brand’s premium positioning through service, storytelling, and community events.
“Retailers are on the front lines of our brand story. Promoboxx helps us give them the tools to tell it better — faster, easier, and with more impact.”
— Tom Schaller, Sr. Brand Manager, Benchmade Knife Company
With Promoboxx, Benchmade will deliver co-branded digital campaigns directly to retailers, helping them reach their local audiences with consistent, high-quality content, all without requiring extra time from store staff.
Benchmade already provides its dealers with extensive marketing support, from branded content and promotional toolkits to in-store signage, product education, and brand training. Promoboxx adds a layer of efficiency and reach to help Benchmade reach even more of their marketing goals such as:
- Scale retailer participation quickly and consistently
- Reduce friction in campaign execution
- Ensure brand representation is always on point
- Increase consumer engagement at the local level
- Gain actionable insights to optimize messaging and strategy
With Benchmade’s heritage of excellence and Promoboxx’s commitment to retailer success, this partnership is poised to drive measurable results, all while providing retailers with an easier, more effective path to local marketing.
For more information about the partnership or to access Benchmade content on Promoboxx, please contact your Benchmade sales representative.
About Benchmade
Benchmade Knife Company is built on the belief that exceptional tools inspire exceptional action. The company was founded in California by Les de Asis as Bali-Song, Inc. In the mid-1980s it was renamed to Pacific Cutlery Corporation, before rebranding as Benchmade Knife Company in 1987. They manufacture premium knives that are trusted by professionals, adventurers, and everyday users alike. Their brand stands for precision craftsmanship, performance without compromise, and lifelong reliability. Whether in the backcountry, the workbench, or at the BBQ, Benchmade is the blade you carry with purpose.
About Promoboxx
Promoboxx is a retail engagement platform that connects brands with consumers through retail partners to deliver the authentic experiences that consumers crave. Unlike traditional channel marketing solutions, Promoboxx provides a proven suite of products that generate meaningful increases in retailer and consumer engagement. Founded in 2010 and headquartered in Boston, Promoboxx is partnered with over 221 brands. Promoboxx has launched over 3 million campaigns that have been shared by retailers, creating thousands of local consumer touchpoints per campaign. For more information, visit www.promoboxx.com or call +1.800.380.7502.
