With 2016 coming to a close, we have put together some of our most popular brand and retail marketing content to help you get ready for the new year, including:
Use these blog posts as guides and signposts as we move into 2017, and you’re on your way to making it your best year yet.
Everything we do hinges on the core value, “Believe in Retailers.” To double down on this idea, we updated our platform to make it even easier for retailers to become the best marketers we know they can be.
Want to know what retailers are saying about co-op advertising? Check out the results of our co-op marketing survey, where retailers share their insights into pain points, how co-op could be made easier, and more.
“Retailers cite brand rules, guidelines, and restrictions as the main reason keeping them from participating in co-op programs. Cost and lack of co-op funds are a close second.”
New Balance’s Head of US Run Specialty Channel Marketing, Tom Taylor, knows their specialty retailers represent the “pinnacle brand experience.” Hear how the brand supports the content needs of their retail partners while tackling local message consistency head-on.
“Consistent messaging in retail channels is a key strategy for us in North America. If we’re going to win, we need to show our best in these retail locations. In order to do that, we need to create solidarity in every retail location. It’s more impactful to tell our story that way.”
– Tom Taylor, Head of US Run Specialty Channel Marketing
National brands and local retailers can be a powerful duo for driving sales. The trouble is that many brands struggle with top-down connection and alignment. Find out how brands like GE Appliances, Nissan, and New Balance bridge this gap, winning retailer mindshare and the battle for revenue.
In our latest Retailers Rule interview, Al’s Sporting Goods talks industry trends, expanding their digital marketing toolbox, and how brands can better tell their stories in retail spaces.
“Moving forward, digital marketing is only going to become a greater part of our marketing mix as we continue to build our online presence and reach.”
– Nate Julian, Assistant Manager at Al’s Sporting Goods
For its Love Your Floor Sale campaign, Mohawk Flooring built upon its long history of empowering local retailers. Find out how the award-winning campaign helped Mohawk retailers drive increased foot traffic and in-store sales through digital marketing support.
Chevrolet, Arc’teryx, Electrolux, Trek Bikes, Smartwool, and more are among the best of the best when it comes to supporting their local retail partners with digital marketing. Get inspired, and check out all of the highly impactful campaigns!
Whether your retailer is selling cars, jackets, or anything in-between, they need to be using social media to engage local customers and amplify foot traffic. Here are five simple social media tips you can give to boost their (and your) competitive edge.
Let’s break down the three biggest pain points retailers face in 2017 and find the opportunities that can be spun from them.
“2017 is expected to be yet another year of retail disruption for both brands and (especially) the local retailers who sell their products. Out of these shifting tides, though, there are opportunities for retailers to evolve with trends and brands to provide support where needed.”