As one of the largest manufacturers of utility and equipment trailers in North America, ATW depends on a strong independent dealer network to connect with customers across the country. In an effort to better support and empower their top dealers with localized digital marketing, ATW launched Promoboxx—and the results have far exceeded expectations.
We chatted with our program champion Pearl Ponehieux, Dealer Marketing & Social Media Manager at ATW, who shared how Promoboxx has had a “huge impact on how we help our independent dealers market.”
Challenge
ATW offers a wide array of partner programs to support their top 100 dealers, including in-person events, website texting, ATW University training, financing, and more. However, driving sustained engagement across these programs has always been a challenge.
“We track the participation of our top 100 dealers in all of our partner programs. When we launched Promoboxx, we had a goal of getting 60% of our top dealers enrolled…”
Solution
With Promoboxx, ATW aimed to deliver a seamless digital marketing platform that would allow dealers to easily promote brand-approved content on social media and other local channels. The platform’s ease of use and direct value to dealers made adoption quick and effective, which allowed them to surpass their goal by 25%.
Results
- 75% of ATW’s top dealers were enrolled within the first few months
- Ended the first year with 85% participation from top 100 dealers
- Highest participation rate of any partner program ATW has launched
“…That is a higher participation rate than anything else we offer, including training, in-person events, financing, and other marketing platforms like website texting!”
Why It Worked
Promoboxx removed the complexity and friction that can often hinder dealer marketing efforts. By providing click-to-publish, localized brand content, ATW empowered its dealers to build a stronger presence on social media—without needing to become digital marketers themselves.
“I’m such a believer in this platform! I’ll take any opportunity I can get to sing its praises. Promoboxx was our most adopted and widely used partner launch EVER, so it’s easy to say great things.”
— Pearl Ponthieux, Dealer Marketing & Social Media Manager, ATW
