Maximizing Calls and Directions During Peak Holiday Buying to Drive Local Conversions
Holiday Demand Is Won at the Local Level
The holiday shopping season is a critical moment for premium brands. Shoppers know what they want, but where they choose to buy often comes down to convenience, confidence, and proximity.
For this leading outdoor brand, success didn’t depend on generating awareness. It depended on converting intent into local action, helping ready-to-buy shoppers connect with authorized retailers in their area.
Running local campaigns across dozens of retailers used to mean juggling one-off creative and endless coordination. With PMAX, the brand delivered a seamless, co-branded experience from the ad to the landing page and beyond while tracking real consumer actions along the way.
The brand needed a way to:
- Reach high-intent consumers across Google’s ecosystem
- Scale co-branded campaigns across its retail network
- And most importantly, maximize conversions at the local level
The Strategy: National Reach, Local Conversion
Using Promoboxx, the brand launched a Google Performance Max holiday campaign across 9 retail partners and 52 store locations during the peak holiday shopping window.
Instead of relying on generic brand campaigns or sending traffic to fragmented retailer sites, Promoboxx enabled a different approach.
Every ad connected shoppers to a controlled, co-branded local landing page designed to convert.
These pages preserved brand standards while clearly reinforcing the local retailer relationship, giving shoppers confidence in where to buy and making it easy to take the next step.
At the same time, Google Performance Max ensured the campaign met shoppers wherever they were, across Search, YouTube, Display, Discover, and Gmail, optimizing in real time toward conversion actions.
To fuel performance at scale, the brand deployed multiple co-branded creative themes, including:
- Travel
- Top Gifts
- Stocking Stuffers
- Hosting & Entertaining
- Gifts for Kids
- Drinkware Education
This allowed the brand to deliver seasonally relevant, locally personalized messaging across all 52 locations. All without creating custom assets for each retailer.
The Moment That Matters: When Shoppers Take Action
The results told a clear story.
Over just seven days, the campaign generated:
- 706,139 impressions
- 24,055 clicks
- 2,399 conversions
- 4.94% conversion rate
- $2.09 average cost per conversion
But what mattered most wasn’t just the volume.
It was the type of conversions.
1,107 calls and 1,292 direction requests.
These weren’t passive engagements. These were shoppers actively choosing where to buy, signaling real purchase intent and real store visits.
Because the experience was locally personalized with a co-branded landing page end-to-end, every conversion happened within a branded, retailer-connected environment designed to move shoppers forward.
The Bigger Impact: A Repeatable Model for Retail Conversion
When brands combine national-scale media with personalized local experiences, performance improves. Not just in reach. Not just in engagement. But where it matters most, conversion.
With a proven foundation in place, this model can now scale across additional retailers, markets, and campaigns, turning everyday consumer intent into measurable retail outcomes.
Promoboxx helps brands turn their retail network into a performance engine, with Google Performance Max ads leading to brand-approved, co-branded destinations where conversion-focused media drives measurable local results.
Because when shoppers are ready to buy, where you send them and what happens next makes all the difference.
