Merrell sought to increase local brand awareness and boost in-store sales for their Men’s Moab 3 shoe. By implementing a targeted paid ad campaign on Facebook and Instagram, they achieved a 136% increase in sales, yielding impressive ROI and significantly enhancing local community engagement.
Founded in 1981, Merrell has established itself as a leading brand in the outdoor footwear industry. Known for their high-quality, durable products, Merrell caters to adventurers and outdoor enthusiasts worldwide. Despite their global success, Merrell recognized the need to bolster their presence at the local level and drive more in-store sales to connect better with their community.
Merrell faced two primary challenges:
To address these challenges, Merrell partnered with Promoboxx to launch a targeted paid ad campaign focusing on their Moab 3 shoe. The campaign was meticulously crafted to engage their target audience and drive traffic to their designated Locally page.
Locally connects brands and local retailers with customers who prefer to shop nearby. By integrating with retailer inventory systems, Locally provides real-time information on product availability, directing consumers to local stores where they can purchase immediately. This unique approach helps brands drive foot traffic and sales at the local level, bridging the gap between online interest and in-store purchase. With Locally, brands can enhance their visibility in local markets and foster stronger connections within their communities.
By leveraging targeted Promoboxx paid ads, Merrell successfully increased local brand awareness and drove significant in-store sales. The campaign’s effectiveness highlights the importance of tailored advertising strategies in connecting with local consumers and boosting retail performance.
Ready to see similar results for your business? Book a demo with Promoboxx here and discover how we can help you achieve your marketing goals.
