Did you know that 87% of shoppers turn to social media for help with buying decisions? With 3.5 billion social media users worldwide, it is important that your business have a presence online, where your customers are spending 2+ hours each day! But what’s bringing them online? People aren’t just using social media to connect with friends and family anymore. 31% of consumers say the reason they’re using social media is to browse for new items to buy.
Marketing For Small Businesses Has Changed
The way businesses have marketed themselves over the years has changed. Social Media has leveled the playing field for small businesses and allowed marketing to become more accessible, easier, faster, and a lot more convenient. Instead of placing an ad in the local newspaper, listing your business in the phone book, or sending out a mailer; your social media profile reaches people within your community in a virtual setting. The beauty of virtual? You can constantly be in control of your messaging, branding, and content. Adjusting your store hours for the holidays? Update your profile. Hosting a last-minute sale? Let your community know in a matter of seconds by sharing a post. And through local, online paid ads, you can reach thousands of local consumers to acquire new customers.
Think of Social Media as an ongoing conversation. An opportunity to meet your customers and prospective customers at each stage of their sales process. Whether you’re encouraging return customers, nurturing regular customers, or seeking new customers, controlling your business’s social media content gives you the unique opportunity to build and maintain relationships with your community. Chat with customers in your comments, encourage their reviews and feedback, and make connections beyond your screen.
Social Media Provides A Lot Of Free Usable Tools For Local Businesses
With the rise of Social Media, customers are prone to doing their online research before heading in-store. Once they have a product or service in mind, the discovery process begins, and it only takes a few quick searches to find a local business within their area. But how can you make your business stand out? Don’t forget to use the free resources that are available to you!
Facebook has created a set of tools for Small Businesses to help you get discovered and drive sales. Are you a beginner? Learn how to create your presence with posts, stories, and live videos. Want to connect with your community? Learn about messaging, local groups, and fundraisers. You can also learn about how to integrate their tools like Shop, Appointments, and Events – to bring your in-store experience online.
Not sure if your efforts are successful? Use analytics from your social channels to help better understand your customers, and what type of content performs the best for your business. This data provides unique and personalized insights into the way customers are interacting with your profile. Evaluate what’s working and build new strategies to guide your content marketing decisions and connect more intentionally with your customers.
You can also utilize Social Media to keep an eye on your competitors and see what they’re up to! Offer competitive deals, or see how they are responding and interacting with customers as inspiration to your own strategy.
How Can Promoboxx Help?
Promoboxx is free for retailers like you, and it was built specifically to help you grow and maintain your online social presence. With over 43,000 retailers, our network is rapidly growing. We’re partnered with over 100 brands in a variety of verticals. Sign up to get content from your favorite brands in outdoor, cycling, run specialty and footwear, rec vehicles and auto care, home and flooring, pet care and animal nutrition, and luxury goods. Easily customize and share co-branded content on your various social feeds to promote products you carry in-store! Looking for tools to save you time online? We’ve got you covered. Schedule your posts out in advance, or opt into automation to ensure your timeline is always full of content.
Not sure if you’re ready to sign up? Just hear what our retailers have to say:
It is so easy to use! Who wouldn’t use this platform for their business? I recommend it to everyone in all industries.– Highway 20 Feed
It has been very easy to work with. It has taken a LOT off my plate as a small business owner by having these vendor graphics etc. already prepared– Purrs n Barks Pet Market
It’s too easy; it’s working when I’m not, which allows me to do other needed things– Able Auto Sales
I love Promoboxx, it makes my job so much easier!– Professional Hearing Services
Now that we have your attention, reach out to our Support Team today to get signed up!
Looking for fun and engaging content to start conversations with your followers? We’ve got that too. Sign up for our Promoboxx Industry Content here!