The Campaign for Wool initiative has the wholehearted support of The Dabbieri Collection, along with wool associated organizations throughout the world to promote the environmental and product benefits wool.
Dabbieri is a brand of design-forward wool floor coverings that can only be found in North America’s independently owned showrooms. As such, the brand has always focused its marketing efforts on helping to drive consumer awareness of where to buy Dabbieri locally.
In honor of wool week, Dabbieri launched a Promoboxx campaign to highlight a special offer sponsored 100% by the brand to drive traffic to its showrooms:
