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Finalized #AlignedCon Agenda


It’s finally here! Welcome to the destination of our official Aligned Conference schedule, where you can read up on all the amazing sessions we have in store. Browse through bios and check out the social profiles of each speaker before you arrive. What sessions are you excited for? Tweet your thoughts and inspirations to #AlignedCon to join the conversation.

2014 Aligned Agenda

September 24-26, 2014

Boston’s North End

Fairmont Battery Wharf Hotel


Wednesday, Sept 24th

3:00 PM Check-in and Registration

6:00 PM Welcome Reception


Thursday, Sept 25th

8:00 AM Breakfast


8:30 AM  Morning Kick-Off

Ben Carcio, CEO and Co-Founder, PromoboxxBen Carcio, CEO and Co-Founder, Promoboxx

With over a decade of experience launching web products and a true appreciation for the independent business, Ben created Promoboxx to drive dealer engagement in digital marketing programs regardless of retailers’ level of sophistication. Now with tens of thousands of retailers and several dozens of industry-leading brands, Promoboxx continues to help strengthen the relationship between manufacturing brands and their local retailers with co-branded digital marketing content.

Connect with Ben:  twitter-bird-white-on-blue @bcarcio         linkedin.jpg   LinkedIn


9:15 AM  Morning Session:

Helping Busy Retailers in a Noisy Market

jason westJason West, General Manager Merchandising & Training, GE Appliances

Jason has been an employee of the General Electric Company for 19 years. He has served in a wide variety of roles with increasing responsibility including sales, product management, and marketing. In his current role, he is responsible for managing a large marketing team that develops many of GE Appliances go-to-market materials, tools, and processes.

Connect with Jason:  linkedin.jpg  LinkedIn 


9:40 AM  Morning Session:

Building (and Keeping) Great Relationships With Your Retailers

todd callaway

Todd CallawayDirector of Digital Content, Shaw Floors

Todd has helped introduce a new world of digital marketing for Shaw Floors and its valued retailers.  Todd has helped plan and launch many significant milestones for Shaw, including the original launch of, Shaw’s first digital advertising, a service called Shaw Web Studio that provides websites for retailers, and the launch of Promoboxx for Shaw’s retailers.

Connect with Todd:  linkedin.jpg   LinkedIn


10:20 AM Break

10:50 AM Morning Session:

Navigating the Feedback Loop: Giving Your Retailers What They Really Want

Todd Scott, ElectroluxTodd Scott, Digital Retail Integration and Merchandising Manager, Electrolux Major Appliances

Todd Scott is a brand and retail marketing veteran, serving tours of duty with diverse verticals and channels, including The Toro Company, General Mills, Regis Corporation, Best Buy, VF Corporation. He currently leads digital retail marketing for Electrolux Major Appliances North America in Charlotte, NC.

Connect with Todd:   twitter-bird-white-on-blue @xciting    linkedin.jpg  LinkedIn 


11:15 AM Morning Session:

Don’t Just Help Retailers Become Better Marketers: Help Them Become Better Business People

JeremyJeremy McKinley, Global Retail Marketing and Training Manager, Trek Bicycle

Jeremy has spent more than 15 years working in one of the largest cycling retailers in the US. Prior to Trek Bicycle, he worked for the GAP, in mental hospitals, and “emotional growth boarding schools.” This wide range of experiences informs Jeremy’s work with retailers. With more than 3,000 independent retailers worldwide, he has his work cut out for him!

Connect with Jeremy:   twitter-bird-white-on-blue @JHeyMcK           linkedin.jpg   LinkedIn  


12:00 PM  Lunch

1:00 PM  Afternoon Session:

Empowering Retailers

EvanJacketEvan Hackel, Founder and CEO, Ingage Consulting

Evan provides management consulting services for franchises, cooperatives, buying groups and dealer networks. He works with leading organizations including Denny’s, Dairy Queen and Meineke to name a few. He understands the keys to success of a strong dealer network are successful retailers that have partners to empower them to grow and be more profitable.

Connect with Evan:   twitter-bird-white-on-blue @ehackel       linkedin.jpg   LinkedIn 


1:40 PM  Afternoon Session:

Operation Refresh: Re-Booting your Retailer Marketing

Cassie_Heppner_HiRes Cassie Heppner, Director, North America Marketing, Timberland

Since joining Timberland in 2004, Cassie has worked to keep the company’s retail marketing efforts fresh, and now directs the development of strategic plans and account partnerships across the US, Mexico, and Canada.  Cassie also lends her expertise to Promoboxx’s retail advisory board and is a member of the Big City Mountaineers northeast council.

Connect with Cassie:    twitter-bird-white-on-blue @cassieheppner       linkedin.jpg  LinkedIn


2:15 PM Afternoon Session:

The New Customer Journey: How Local Marketing Drives Sales

Frank Chiera, Flooring America Frank Chiera, VP of Marketing and Advertising, Flooring America of CCA Global

With almost 20 years of retail marketing experience, Frank has experience with client and agency side retail, public relations and social media savvy. Ever-focused on the evolution of marketing and new technologies in his current role, he leads a team dedicated to helping entrepreneurs reach new customers, cultivate relationships and drive sales.

Connect with Frank:  twitter-bird-white-on-blue @FrankChiera       linkedin.jpg   LinkedIn


2:40 PM Break

3:10 PM Afternoon Session:

Bleeding Edge: Mobile Strategies for Retail Marketing

jeff Jeff Peden, CEO and Founder, CraveLabs

Jeff is currently CEO at CraveLabs, a Boston-based mobile advertising technology firm that specializes in leveling the playing field for small businesses. Previously, Jeff was a co-founder of and CTO for Newbury Networks, a Boston based company which focused on indoor location tracking systems for enterprise wireless networks.

Connect with Jeff:   twitter-bird-white-on-blue @j_peden      linkedin.jpg   LinkedIn


Raj Aggarwal

Raj Aggarwal, CEO and Co-Founder, Localytics

Under Raj’s leadership, Localytics has become the leading and most powerful analytics and marketing platform for apps and secured key partnerships with some of the world’s most well-known brands, including Microsoft and The New York Times. A recognized industry expert, Raj frequently lends his knowledge on mobile, big data and analytics.

Connect with Raj:   twitter-bird-white-on-blue @analyticsraj      linkedin.jpg   LinkedIn


Matt Talbot

Matt Talbot, CEO and Co-Founder, GoSpotCheck

At GoSpotCheck, a mobile app that makes it easy for field teams to collect data, Matt focuses on shaping the company strategy, financing and building the team. Before he helped start the company, he worked in corporate finance at Johnson & Johnson and is an alum of Bucknell University.

Connect with Matt:   twitter-bird-white-on-blue @MattTalbot     linkedin.jpg   LinkedIn


4:00 PM End of Thursday Day Sessions

4:45 PM Meet in the Fairmont Lobby for Cruise Transportation

5:00 PM Transportation from Fairmont to Boston Harbor Cruise

5:30 PM Yacht Rock Harbor Cruise Cocktail Reception (Dockside at Fan Pier)

6:15 PM  Yacht Rock Harbor Cruise

8:00 PM Dinner/Free Time


Friday, Sept 26th

8:30 AM  Breakfast

9:00 AM  Morning Kick-Off

9:30 AM Aligned Awards Presentation and Voting

9:50 AM  Morning Session:

Building Consumer Loyalty Through Independent Retailers

Emily TuggleDivision Community Manager, Mizuno USA

Emily serves as Mizuno’s community expert, managing online key influencer engagement, blog content, social media networks, CRM plans and retailer social communications. Working to share the message of the “Transformative Power of Running” Emily worked to plan and launch programs like “What If Everybody Ran” and the “Mizuno Baton” to ignite and engage the passion of Mizuno’s fan base.

Connect with Emily:  linkedin.jpg LinkedIn

10:15 AM  Morning Session:

Thinking Inside the Boxx: Driving Social Media Success with Dealers

Johanne Pearson, ChevroletJohanne Pearson, Retail Digital and Social Manager, Chevrolet

Johanne ensures that the Chevrolet brand has a strong digital and social presence in the retail space.  She helps lead the effort to develop digital solutions for Chevy retailers.  With 18 years of experience in the auto industry, she has worked in Marketing & Advertising, Customer Relationship Management, Product Planning and Purchasing.

Connect with Johanne:  twitter-bird-white-on-blue @jpearson02   linkedin.jpg LinkedIn


Mike Cearley-2Michael CearleySVP & Senior Partner, Global Social Strategy, FleishmanHillard

Mike has more than 20 years of emerging and social media, integrated marketing, and storytelling experience. In addition to serving as FleishmanHillard’s digital/social practice group leader for the Americas, he currently leads a team of 75+ social media experts around the globe to support Chevrolet’s global social presence.

Connect with Mike:  twitter-bird-white-on-blue @11thscreen    linkedin.jpg LinkedIn


10:40 AM  Morning Session:

Owning the Conversation: High Level Strategies To Engage Influencers

Current Marketing ProjectsJohn Ross, Director of Customer Solutions, Digital Integrated Media Team, PepsiCo

John joined PepsiCo in 2012 to help lead Customer Solutions development through the Digital Engagement Team. His responsibility oversees all brand engagements with shopper, foodservice customers and e-commerce digital customer relationships. Top volume PepsiCo customers represent a footprint of more than 300,000 customer locations nationally.

Connect with John:  twitter-bird-white-on-blue @johndrossjr         linkedin.jpg LinkedIn


11:40 AM  Aligned Awards Ceremony and Closing Remarks

12:00 PM  Free Time/Lunch in the City


Register Now


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