Flooring America maximizes its online campaign potential by sending consumers to the retailer nearest them. How? By capturing the consumers IP addresses, matching it with a zip code, and then with the store closest to that zip code. All this happens before you even click “Enter to Win.”As you can see from the example below, our offices are located in Cambridge, MA, and the closest Flooring America retailer is in Chelsea, MA. That’s just a few miles away. In this campaign, both Flooring America and their dealer share the lead. It’s a great way to run a campaign -it makes their retailers happy.