For a while there were a lot of questions surrounding the value in social media and in some ways a lot of questions remain. Many brands are still finding their voice and figuring out what their role is in today’s digital landscape. Although it may take awhile for companies to figure out their online sweet spot, one thing is certain; a strong online presence creates a strong consumer following and influence.
At Promoboxx, we work with brands to help unify and amplify their marketing messages by leveraging their retail network and distributing it to the local consumer. We are able to see first-hand just how much influence both the brands and retailers have with consumers online. Although this is transparent, we still hear and understand marketers and retailers when they say “My #1 priority is to be selling!” Of course it is! So why should brands and retailers of all sizes get serious about their online marketing strategy? Social media has a huge impact in a consumers purchasing decisions, which means online marketing is helping you SELL!
Whether you’re a top global brand or a small local business, it’s important to understand just how much your digital presence will affect your bottom line. And to go even further, it’s important for both brands and their retailers to work together to amplify their influence.
What do you think about the statistics above? Let us know what you’re doing online to influence your customers!