We all know marketing during the holidays is important, but did you know that getting ahead of the holiday rush may be even more valuable to your business? Last year, 61% of consumers had already started their holiday shopping by November.
If you’re familiar with the path to purchase funnel, you know that consumers generally follow a pattern before a sales transaction. We especially see this when it comes to gift giving, as these sales may take more thought and consideration. Many consumers are already in the awareness phase. In fact, “early bird” shoppers may already be starting to seriously consider their upcoming purchases.
That is why it’s important to start your advertising early, or else we run the risk of not giving consumers enough time for brand and product evaluation. Our goal is to have consumers thinking about your brand ahead of the busy season, which will lead to a purchase at one of your local businesses. So, how do we work towards that goal?
With Promoboxx Paid Ads, we offer 6 different advertising objectives. Specifically, we focus on Awareness + Consideration campaigns. When building a Paid Ad, it is important to select your objective with your goals in mind.
As we consider the potential impact of the next three months on your brand and local businesses, we recommend creating a Paid Ad strategy on Promoboxx. To schedule a meeting with our Director of Paid Strategy, please email us at paid@promoboxx.com.
