Posting about Black History Month on social media is a great way to demonstrate your commitment to diversity, equity, and inclusion while supporting Black creators, businesses, and more.
Step 1: Define your purpose and goals for Black History Month social media efforts.
It’s important to define your overall goals for the campaign before you begin creating your content. Outlining the purpose of your posts will help clarify your messaging and overall reasons for sharing throughout the month. Plus, your plan will help to ensure the success of the campaign and the authenticity of your social media efforts.
Step 2: Brainstorm Black History Month ideas with your team.
Campaigns amplifying diversity, equity, and inclusion topics like Black History Month should showcase a broad range of voices and lived experiences. For that reason, it is important to include lots of voices in the planning process.
Step 3: Build your Black History Month content calendar.
Once you have brainstormed your campaign goals and themes, you may want to plan your content calendar for the month. Determining when and how often you want to post can help you dive into creating your content more strategically.
Step 4: Create your Black History Month social media posts.
Once you build out your content calendar, it’s time to create your Black History Month digital marketing content! Utilize Promoboxx to create and schedule your posts.
CONTENT IDEAS FOR YOUR BLACK HISTORY MONTH SOCIAL MEDIA CONTENT CALENDAR:
- Post quotes about Black History from noteworthy historical figures or influential people.
- Highlight historical facts about Black History Month.
- Promote local Black History Month community events and activities.
- Repost news articles relevant to your industry or location highlighting Black history and futures.
- Share photos of your team celebrating Black History Month.
- Promote internal voices from your company speaking about the importance of Black History Month.
- Use interactive social media features, like polls and questions to create dialogue.
- Highlight a Black organization your company is supporting during the month or year-round.
Don’t Forget to use Black History Month Hashtags
To boost your Black History Month social media posts to reach audiences, be sure to use Black History Month hashtags. Hashtags help social media users to search for posts and related content. This can help you gain new viewers and followers by simply being part of the conversation.
TRY USING THESE BLACK HISTORY HASHTAGS TO BOOST YOUR VISIBILITY:
- #blackhistorymonth
- #blackhistory
- #blacklivesmatter
- #blackexcellence
(Via unexpectedvirtualtours.com)
Check out Black History Month content already created for you in Promoboxx here!
