Your customers are online throughout the day checking their news feed and browsing the internet. This means the chances of you reaching your target audience online has increased significantly. Small businesses found that social media (25%), their company website (20%), and online advertising (18%) were their top three most successful digital marketing tools (PR Newswire). Social media, particularly visual content, increasingly serves as a gateway to product purchases, and not just online. 76% of consumers buy products seen in social media posts (Retail Touch Points). People love to share and spread content they are interested in and/or inspired by. You need to be where your customers are! If you aren’t online, you can bet your competitors are.
Social media pages, like Facebook, Instagram, or Twitter, create a direct line of communication with your existing and future clients. This opens lines of communication and builds a relationship. A good customer relationship= loyalty and trust.