With #SmallBusinessSaturday on November 28, what better time to highlight the immense effect that independent retailers have on the local economy?
Started in 2010, Small Business Saturday was created to highlight small business and encourage consumers to shop at the local, independent retailers in their neighborhoods. Since its launch, Small Business Saturday has been wildly successful, with an estimated $14.3 billion spent at small independent businesses on the day in 2014.
Independent retailers return more than three times as much money per dollar of sales than chain competitors.1
At Promoboxx, we believe in independent retailers, and we want to see them succeeding and thriving (and not just on one day a year). With such a huge impact on the local economy, we must ensure that independent retailers are being supported in every way possible.
Take a look at the infographic below to learn more about how independent retailers rock the local economy:
To keep our local economies booming, brands must step in and provide their independent retailers with digital marketing support. Find out how brands like GE Appliances and Timberland found a simple, scalable means of supporting digital marketing efforts with their local retailers by partnering with Promoboxx.
1Source: Independent We Stand