When a year comes to a close, it’s only natural to reflect on what has occurred and how we can learn from it in the coming year. 2015 was an amazing year for the Promoboxx team, and while it was an exciting time of opportunity and rapid growth, it’s time to look forward and charge ahead.

Keeping this in mind, we took a look at the Promoboxx blog, wanting to highlight the best of the best from the past year. Our hope is that these blog posts will act as guides and signposts for you as you map out your retail marketing strategies for 2016. Happy reading!

Our Top Blog Posts of 2015

1. Timberland Redefines Its Brand Story with the Help of Independent Retailers

As Timberland ramps up its national marketing efforts, it has the goal of becoming the largest, most sustainable outdoor lifestyle brand on planet Earth. Here we speak with Cassie Heppner (Director of North America Marketing at Timberland) about her role of tapping into the key digital marketing channels of the iconic brand’s independent retail partners and equipping them to tell the new Timberland brand story.

2. Nissan’s Dealer Marketing Success Story

Unified. Determined. Supportive. These are the words that we use to describe Nissan’s dealer digital marketing strategy. Take a look at how this auto manufacturer’s commitment to creating alignment with their local dealers has led to marketing success.

3. Benjamin Moore Says “No” to Retail Chains

In Benjamin Moore’s robust “Paint Like No Other” marketing campaign, the famous paint brand directly took on the level of service that consumers receive at big box chains versus their independent retailers. Find out why Benjamin Moore believes in independent retailers and says “no” to retail chains.

4. GE Appliances Leads Co-Op Advertising into the Digital Age

A huge congratulations to our client, GE Appliances, for being featured on Adweek in 2015 for their efforts to innovate co-op advertising with their Slate Appliances campaign! Find out how the appliance brand brought co-op advertising into the digital age with localized paid ads on Facebook and mobile display by partnering with Promoboxx.

5. Apparel Magazine Names Promoboxx Clients Timberland & Mizuno Top Marketing Innovators

A huge congratulations to our clients Timberland and Mizuno Running for being recognized by Apparel Magazine as 2015’s digital retail marketing innovators. Read on and learn how their marketing campaigns rein in and engage independent retailers via mass one-to-one customization.

6. Five Key Local Marketing Insights from Brand Marketers [Aligned Conference 2015 Recap]

Promoboxx’s annual Aligned Conference both challenges and inspires brand marketing efforts in local retail. It’s where those of us tasked with empowering independent retailers to become our brand’s best storytellers have learned a secret or two, and this year was no different. Read our five key takeaways from the 2015 Aligned Conference.

7. What’s the Future of Co-Op Advertising? Marketers from Timberland, AutoTrader, GE Appliances Weigh In

Is co-op advertising walking dead? That’s one of the questions we posed to three seasoned retail marketers. To better understand challenges to co-op innovation, Promoboxx Co-Founder and CEO, Ben Carcio, interviewed Cassie Heppner (Timberland), Alpesh Patel (AutoTrader), and Leslie Hagan (GE Appliances). Learn what our digital marketing experts have to say about the future of co-op advertising.

8. Retailers Rule! Dealer Digital Marketing Insights from Lindsay Campbell at Baum Chevrolet Buick

We started the Retailers Rule! interview series to share retailer insights across industries and help to better connect them with their brands. In this interview, Baum Chevrolet Buick shares why digital content is so important to the success of their dealership. Read on to learn a few of their digital marketing strategies and how they interact with the Chevy brand.

9. Infographic: How Independent Retailers Rock the Local Economy

At Promoboxx, we believe in independent retailers, and we want to see them succeeding and thriving all year long. With such a huge impact on the local economy, we must ensure that independent retailers are being supported in every way possible. Take a look at our infographic to learn more about how independent retailers rock the local economy.

10. Our Top 3 Digital Retail Marketing Predictions for 2016

Are you prepared for what the new year has in store? While 2015 was a year ripe with opportunity and growth, it has come to a close, and now is the time to start setting your 2016 plans into motion. Read on to learn our top three digital retail marketing predictions for 2016, where we tackle the future of co-op advertising and more.

Cheers to the new year! What are your top retail marketing goals for 2016? We’d love to hear them! Share your thoughts on Twitter @Promoboxx.


Categories: Local Advertising, Local Marketing Campaigns

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