Mizuno Running believes that specialty stores are an essential step in the buyer’s purchasing journey. This Small Business Saturday®, they’re helping their retailers drive more in-store traffic by providing branded, locally-targeted social media content through Promoboxx.
Mizuno Running is supporting Small Business Saturday® because they believe in the power of experiences. Whether running your first 5k or exploring new roads, they want to help their customers find the perfect shoe. Specialty stores provide the unique guidance and support these customers need to make the right choice, which is why Mizuno Running is using Promoboxx Local ads this holiday season.
“We believe that small businesses are a catalyst for fostering experiences,” said Chris Hollis, Brand Manager at Mizuno Running.“They are as much an experienced resource as they are a valuable retail location. They invest emotionally and financially in the communities around them. They create a sense of place. Small businesses make the world go around and we, Mizuno Running, support that.”
Mizuno partnered with Tiny Doors ATL (Instagram: @tinydoorsatl ), an Atlanta-based art project bringing big wonder to tiny spaces, to create a new kind of campaign for Mizuno’s Wave Rider’s 21st birthday and Small Business Saturday®. The campaign plays on the idea of ‘Shopping Small’ with photos of a tiny 21st birthday for their Wave Rider shoe, with copy options encouraging shoppers to go celebrate at their local running store, get a specialty fitting, and of course #ShopSmall.
Mizuno has seen success with Local Ads in the past, their campaign supporting their Mizuno Wave Sky shoe earned:
- Over 1,290,000 impressions
- 17,116 Clicks on Ads
- 12,279 Engagements with the Ads in the form of likes, comments or shares
Promoboxx is supporting Small Business Saturday® by encouraging our brand partners to run paid ad campaigns with their local, specialty stores. We are waiving Local Ads management fees for all campaigns run in the month of November with a focus on small businesses, and we are proud to partner with Mizuno Running to encourage everyone to shop local for the holidays!
Small Business Saturday® is almost here! Are you shopping locally? If so, let us know on social media @Promoboxx with hashtag #ShopSmall!
Are you interested in targeting local customers in tandem with your local retail partners? Let us know!
What is Small Business Saturday®?
Small Business Saturday® encourages consumers to shop at their local businesses on November 25th as a way of supporting their community stores and drive in-store sales. This day is a large revenue driver for many small businesses and is an important day for many entrepreneurs.