Manufacturing brands are looking to innovate the retail marketing experience for consumers through locally-targeted online promotions, but unlike many of those brands, Reebok Classics is engaging its retailers in the action.
Reebok Classics is utilizing Promoboxx to create co-branded online giveaways with hundreds of their boutique urban retailers across the United States. Called “It Takes A Lot To Make A Classic,” the athletic footwear company’s promotion – alongside its local retailers – will be offering consumers a chance to win an all-expense paid trip to Las Vegas to see Rick Ross in concert.
We call this type of online co-marketing, “Brand-to-Retailer” (or B2R), and it’s being adopted by brands like Chevrolet, Trek Bicycle, and Reebok due to an increased focus on localized marketing tactics. In fact, a recent Gartner Research study titled “Top 10 Marketing Processes for 2012” predicted that by 2015, companies that focus on integrated processes for local marketing will increase revenue by 15% to 20%.
With this estimated growth, big brands are now experiencing a strong eagerness to work with their retailers to generate leads, drive consumer discovery, and foster enduring brand loyalty. Reebok Classics understands the importance of marketing collaboratively with its retailers, that means offering its stores the ability to easily launch and market co-branded versions of the Reebok Classics campaign through Promoboxx.
The Reebok Classics campaign recently launched on August 1 and runs until August 14, 2012 at 12 Noon ET. Jimmy Jazz’s version is featured below. Don’t forget to find your local retailer enter to win!