What are Instagram Reels?
Reels is the video format for nearly all videos published on Instagram. Instagram launched its Reels format in 2020, mostly to compete with the fast-growing platform, TikTok. However, in July 2022, Instagram merged its standard video and Reels video formats, declaring that all videos from this point forward will be Reels.
This means any new video posts shared to Instagram that are shorter than 15 minutes will be shared as reels. So, pretty much all uploaded videos in the app will now be fed into the Reels stream.
This means that any video created for Instagram will load on Retailer follower’s feed, the Retailer’s grid, and in the Reels section of Retailer’s IG profile.
Retailer follower’s feed:
Reels section of Retailer’s IG profile:
Sources: social media today