Ever since she was a child, Penny Frazier has cared deeply about animal health. She grew up making sure that every animal in her neighborhood was well-fed and cared for, and that lifelong dedication inspired her to build something more: a place where pet owners could find trusted, high-quality products and expert advice for their furry companions.
To make her dream a reality, Penny became a certified nutritionist and dietitian, ensuring that her business would stand out not just for its products but for its expertise. This certification has become one of the defining features of the store, setting it apart from large retail chains.
Penny and her husband aren’t just selling pet food; they’re educating their community. They want every pet owner who walks through the door to feel confident that they’re making informed choices about their pets’ nutrition. As Penny puts it, “Just like we focus on our own diets and health, our pets deserve the same care and quality.”
Penny believes that shopping for your pet should be a warm and welcoming experience, not just a transaction. Every customer who enters her store is greeted like family, with personalized service and genuine care. She wants her customers to leave not just with products, but with knowledge and a sense of trust.
That personal touch extends to the little things Penny does to go above and beyond. For example, she regularly offers free sample bags and encourages customers to “try before you buy.” Recently, she gave a customer a free can of pet food to test, and they came back the next day to buy five more after seeing the positive results with their pet. It’s that kind of honest, results-driven service that keeps people coming back.
One of the stories Penny shared perfectly captures what makes her business special. A customer once told her about visiting a big box store to ask about dog food ingredients, only to find that no one there could answer. Penny wants to change that. Her goal is to ensure that every customer question is met with knowledge and care. In her store, you’re encouraged to ask, learn, and make decisions with confidence.
Beyond her in-store experience, Penny makes sure her community stays connected online. Through Facebook and Instagram, she regularly posts updates about goodie bags, promotions, and special events. And to celebrate her three-year anniversary she’s offering extra in-store activities and promotions, a way to thank her loyal customers for their continued support.
Penny also knows that word-of-mouth is one of the most powerful forms of marketing. By focusing on genuine care and memorable service, she’s built a loyal clientele that proudly recommends her store to others, creating a ripple effect of trust and community.
For anyone thinking about starting a franchise or small business, Penny has one key piece of advice: dedication is everything. She and her husband have poured years of energy, effort, and love into their business. And while the journey hasn’t always been easy, it’s been deeply rewarding.
Their story is a reminder that when passion meets purpose, success follows, especially when that passion is fueled by genuine care for others, whether human or animal.
