Welcome to our Small Biz Spotlight series – an interview series focusing on local retailers and what makes them special. At Promoboxx we are declaring November as Retailer Appreciation Month! As part of this month, we are publishing blog posts to highlight some of the great retailers we work with and support every day. For this installment, we spoke with Davin and Sonya Lawson from Signature Floor Coverings, Inc.
Let’s start with a brief history of the business. How long have you been in operation?
We opened our extremely reputable installation business (Signature Wood Floors) in 2006 and that grew into a full-service floor coverings store in 2017. We offer Solid Hardwood, Engineered Hardwood, Luxury Vinyl, Laminate, Tile & Stone, Custom on-site sand and refinish, In-House Installation and In-House Sand & Refinish services.
What makes your store different and unique?
Signature Floor Coverings, Inc. is an installer owned flooring store – so we aren’t just salesmen, we actually know the product from an installation perspective. We are the only store in our area that has in-house installation, sanding, and refinishing crews. We are also the only store offering a mobile showroom and we can bring samples directly to our local consumer’s doorstep, measure the project and give them an estimate on the spot!
Tell us about a time the business had to overcome a challenge.
When we transitioned from an installation only business to a full-service flooring store, we wanted to make sure we could take care of our customers throughout their entire floor buying experience from the beginning to end. We didn’t want to sell them a product where they would then have to hire a subcontractor, and we would have no control over the outcome of their work, so we decided to do the installation for our customers. We want these relationships with our customers to be lifelong and ensure that they will continue to come to us for all of their floor covering, installation, sanding, and refinishing needs.
Does Signature Floor Coverings, Inc. host or take part in any events outside of normal day to day operations, such as fundraisers or community events? If so, tell us a bit about it!
We are very involved in our community. We are members of the Chamber of Commerce (Davin is on the Chamber board), we donate and advertise with our local schools, host customer BBQ events, community clean-up events, and much more.
If you had one piece of advice about digital marketing for a new retailer in the industry, what would it be?
Take advantage of social media, it is a great tool to use.