We recently checked in with our network of retailers to find out how they’re doing — and how Promoboxx (and the brands they carry) can better support their business.
Running a store today is no easy feat. Retailers across the country are feeling the pressure: rising costs, slower foot traffic, and the growing demands of maintaining a strong online presence are taking their toll.
They’re your storytellers, your local experts, and the ones turning product into presence on the ground. But with rising costs and shifting consumer habits, they’re facing some real challenges — and they’re looking to brands to step up in new ways.
The Top Challenges Retailers Face Today:
A large majority report retailer stores are facing increasing challenges — suggesting a need for expanded brand and platform partnership strategies in 2025.
The top 3 challenges retailers are facing right now is:
- Managing online social presence
- Slow foot traffic
- Rising costs (e.g rent, materials, utilities, etc)
What Retailers Are Asking for in 2025:
Retailers desire closer communication and education from brands, which includes support in Paid Ad funding and having access to digital marketing resources. They are looking for:
- More frequent and customizable content: Fresh, pre-approved, and localized assets were highly requested.
- Advertising co-op or cost-sharing: Financial assistance with advertising (especially paid social media) was a recurring request.
- Product education and training: Retailers want more resources to educate themselves and staff on products.
- Promotional support: Brands offering special events, giveaways, or in-store signage were mentioned.
- Stronger partnerships: Retailers expressed a desire for better communication and a more collaborative relationship with brands.
How Promoboxx Helps Retailers Win
Here’s how ensure you’re providing your retailers with the support they need through Promoboxx:
- Social media education/resources
- Increased content frequency
- More content automation/time-saving tools
- Broader brand support
- Paid ad opportunities
Retailers Are Saying:
“I enjoy Promoboxx — it takes a lot of the work off me as an owner.”
“Promoboxx is great. I wish all my brands were on it.”
“It’s very helpful. I’m glad I have access it saves me alot of time and money”
What Content Works Best?
Retailers express lack of creativity or time to make great content and uncertainty about what works or how to measure success. Over 95% of retailers value ongoing branded content — signaling a reliable dependency on regular updates. To no surprise, Meta platforms continue to dominate retailer engagement. Google and email still hold strategic value, while alternative platforms are slow to gain adoption.
Retailers find the following content types most effective on social media:
- Product education
- In-store content/photos
- Promotions/sales/events
- Video content
- Brand storytelling
- How-to/tutorials
- Behind-the-scenes
Retailers feel that brand content helps drive traffic to their store and over 73% say losing brand content would impact their business.
What You Can Do Next
Overall, retailers want smarter tools, more control, and less generic content. There’s also a strong call for training, strategic guidance, and better support from brands in general.
Meet with your CSM’s to talk through content strategy and learn how to effectively track and measure foot traffic to your stores locations.
