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Retailers Rule! Interview Series – Appliance Dealer Insights

Here at Promoboxx we LOVE our retailers, and keeping them engaged in our platform is very important to us. The Client Services team constantly reaches out to retailers to help them get activated, show them new features, and answer any questions they may have. We also love getting their feedback. Meeting retailers’ needs is key to having engaged users, and we like to check-in to see what retailers think of the Promoboxx platform. As part of our mission to connect brands with their retailers, we have conducted a series of interviews to gather retailer insights across industries.

For the first installment of our Retailers Rule! Interview Series, we spoke with appliance dealer Dan Radue, from Bitter Neumann Appliances. Bitter Neumann is located in Sheboygan and Manitowoc Wisconsin, and is an avid user of social media. They actively promote their stores on Facebook and Twitter and use Promoboxx to share Electrolux and GE content.


What has your experience with Promoboxx been like so far?

Promoboxx has been very easy to work with.  All I have to do is push a few buttons to get my posts out there. The scheduling feature is great, and saves a lot of time.

How does social media and online marketing impact your in-store success? (Direct or indirect?)

Social media has a more indirect impact on in-store. Social is more about engagement and getting the word out as opposed to selling specific items. It helps get our name out there which is really good in the long run.

If you could change or add any one feature to the Promoboxx platform, what would it be and why?

There’s nothing in particular that I would change. Keep offering engaging content and keep it direct.

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What has been your favorite Electrolux campaign so far and why?

I really liked the Induction campaign. (This campaign gave retailers a customized, co-branded landing page, with links to their website, Facebook, and Twitter.)

What is your biggest piece of advice to brands who are looking to connect with their retailers?

I would tell them to use Promoboxx. I also think brands should push made in America products, we love to see that stuff.

What is your biggest piece of advice for those retailers just starting on Promoboxx?

Take advantage of this easy-to-use tool. Use share scheduling to save time. Keep posts spaced out so you don’t have too much of the same content.

You can check out Bitter Neumann’s online presence here:

A big thanks to Dan for taking the time to talk with us. Stay tuned for more Retailers Rule! interviews.

Read more of our Retailer Interviews >>