Here at Promoboxx we LOVE our retailers, and keeping them engaged in our platform is very important to us. The Client Services team constantly reaches out to retailers to help them get activated, show them new features, and answer any questions they may have. We also love getting their feedback. Meeting retailers’ needs is key to having engaged users, and we like to check-in to see what retailers think of the Promoboxx platform. As part of our mission to connect brands with their retailers, we have conducted a series of interviews to gather retailer insights across industries.
For the first installment of our Retailers Rule! Interview Series, we spoke with appliance dealer Dan Radue, from Bitter Neumann Appliances. Bitter Neumann is located in Sheboygan and Manitowoc Wisconsin, and is an avid user of social media. They actively promote their stores on Facebook and Twitter and use Promoboxx to share Electrolux and GE content.
Promoboxx has been very easy to work with. All I have to do is push a few buttons to get my posts out there. The scheduling feature is great, and saves a lot of time.
Social media has a more indirect impact on in-store. Social is more about engagement and getting the word out as opposed to selling specific items. It helps get our name out there which is really good in the long run.
There’s nothing in particular that I would change. Keep offering engaging content and keep it direct.
I really liked the Induction campaign. (This campaign gave retailers a customized, co-branded landing page, with links to their website, Facebook, and Twitter.)
I would tell them to use Promoboxx. I also think brands should push made in America products, we love to see that stuff.
Take advantage of this easy-to-use tool. Use share scheduling to save time. Keep posts spaced out so you don’t have too much of the same content.
A big thanks to Dan for taking the time to talk with us. Stay tuned for more Retailers Rule! interviews.