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Retailers Rule! Interview Series – GE Appliance Dealer Insights

Welcome to Part III of our Retailers Rule! interview series. As I mentioned in the previous appliance dealer interview, our retailers are awesome and their engagement in the platform is very important to us. We love hearing what retailers have to say. As part of our mission to connect brands with their retailers, we conducted our Retailers Rule! Interview series to gather retailer insights across industries.

For the third installment of the series, we spoke with Jeff Moreno from Airport Appliance. Airport Appliance has locations throughout California’s San Francisco Bay Area. Jeff uses Promoboxx to promote GE products for all of his locations.


What has your experience with Promoboxx been like so far?

My experience with Promoboxx so far has been great. I find the system really easy to use and the support team is very helpful. Promoboxx makes posting on Facebook and Twitter effortless. It is great having vendor approved messages and assets loaded and ready to submit.

How does social media and online marketing impact in-store success?

Social Media and online marketing not only drives traffic to our website and stores but also increases the interaction with our customers.

If you could change or add any one feature to the Promoboxx platform, what would it be and why?

I would add all locations to the newsletter feature instead of just one. This issue might be in the process of being addressed, but for stores with multiple locations we would love to advertise them all in one newsletter submission.

What has been your favorite GE campaign so far and why?

All of the campaigns with videos. Facebook and Twitter viewers want to see videos!

What advice would you give to brands who are looking to connect with their retailers?

Providing the retailers with assets and messages helps the retailer post on social media and their website more frequently and accurately.

What is your biggest piece of advice for those retailers just starting on Promoboxx?

Give it a try and you’ll see how easy the system makes posting on Social Media. The feature of sharing at a later date is great. If you do not have time to log into Promoboxx daily, you can still post messages on future dates.

You can check out Airport Appliance’s online presence here:

A big thanks to Jeff for taking the time to talk with us. Stay tuned for more Retailers Rule! interviews.

Read more about General Electric co-marketing campaigns >>

Read Part I of the Retailers Rule! Series >>

Read Part II of the Retailers Rule! Series >>