BOSTON, MA — August 4th, 2025 — Segway Navimow, a pioneer in robotic lawn care technology, is excited to announce its partnership with Promoboxx, the leading platform for brand-to-retailer digital marketing. Navimow, launched in 2021 as Segway’s first entry into outdoor and garden solutions, leverages over 20 years of robotics expertise and its proprietary Exact Fusion Locating System (EFLS) for centimeter-level precision. This collaboration will enable Navimow to better support its nationwide network of dealers through scalable, brand-consistent local marketing efforts.
Dealers as a Strategic Growth Partner
Dealers are a cornerstone of Navimow’s marketing and customer success strategy. Now with Promoboxx, Navimow makes it even easier for dealers to access brand-approved content and distribute it directly to their social media channels to educate local customers.
Navimow offers a robust suite of marketing support tools, including ready-to-use content, co-op funding, expert-led training, live events, and ongoing marketing consultations for dealers. They also offer competitive programs that empower dealers to reach local audiences effectively while remaining aligned with brand standards.
As robotic lawnmowers represent a relatively new category for many consumers, dealers play a critical role in education and adoption. Their hands-on product demonstrations, trusted expertise, and ongoing service and support help customers gain confidence in this advanced technology. By offering local repair services and personalized guidance, dealers cultivate long-term satisfaction and loyalty.
Why Promoboxx?
The launch of Navimow on Promoboxx is a pivotal step in expanding Navimow’s marketing impact. “Promoboxx gives us an easy way to help dealers seamlessly share our message on social media,” said Kaylene Lee, Channel Marketing Manager for North & South America. “It drives stronger consumer engagement and reinforces consistent brand messaging across all dealer pages.”
By utilizing Promoboxx’s innovative platform, Navimow can now offer its dealers scalable digital marketing solutions, helping them connect with their communities, educate consumers on emerging technologies, and generate more local demand.
Looking Ahead: Brand Visibility and Consumer Education
With this launch, Segway Navimow aims to:
- Ensure brand consistency across all dealer social channels
- Increase local consumer engagement and visibility
- Empower dealers to confidently educate customers about robotic lawn care
- Gain valuable insights into campaign performance and retailer activity
“I’m incredibly excited about Promoboxx because it finally gives me the tools to achieve scalable, brand-compliant local social media marketing,” added Kaylene Lee. “It empowers our dealers to authentically amplify our message, all while providing me with unprecedented visibility into how our campaigns are performing.”
For more information about the partnership or to access Navimow content on Promoboxx, please contact your Navimow sales representative.
About Segway Navimow
Segway Navimow is the latest innovation from Segway, a global leader in intelligent short-distance transportation and service robotics built on a foundation of innovation, precision, and customer-centric design. Founded by visionary inventor Dean Kamen in 1999 with the mission to transform outdoor maintenance through intelligent automation that enhances everyday living.. Building on over two decades of robotic expertise, Segway introduced Navimow in 2021 as its first entry into outdoor and garden solutions. With the proprietary Exact Fusion Locating System (EFLS), Navimow delivers centimeter-level accuracy and has rapidly expanded to serve households in over 30 countries, including the U.S., Germany, France, Denmark, the UK, and Australia.
About Promoboxx
Promoboxx is a retail engagement platform that connects brands with consumers through retail partners to deliver the authentic experiences that consumers crave. Unlike traditional channel marketing solutions, Promoboxx provides a proven suite of products that generate meaningful increases in retailer and consumer engagement. Founded in 2010 and headquartered in Boston, Promoboxx is partnered with over 221 brands. Promoboxx has launched over 3 million campaigns that have been shared by retailers, creating thousands of local consumer touchpoints per campaign. For more information, visit www.promoboxx.com or call +1.800.380.7502.
