For their major Spring Savings Event, Shaw Floors was looking to generate excitement and awareness among local audiences.
With consumers increasingly researching purchase decisions on mobile devices, Shaw leveraged Promoboxx Local Ads to reach people near each retailer storefront.
Shaw equipped their retailers with highly targeted Facebook and mobile display advertising to attract nearby customers. Retailers earned the ad dollars as they participated in the campaign. Utilizing Local Ads, Shaw retailers were able to run sophisticated multi-channel advertising, all easily accessible within the Promoboxx platform.
Consumers discovered the Shaw Spring Savings Event from local retailers when browsing on mobile devices or within their Facebook News Feed.
Take a look at how Local Ads looks on Facebook and mobile display:
Example Local Ad on Facebook
Example Local Ad on mobile display
“Being able to target on a local level allows us to reach the type of person we want. Shaw’s Local Ads drive more traffic to our website and our showrooms.”
– McSwain Carpets & Floors
The Spring Savings promotion was a massive success, reaching millions of local consumers and seeing a 13x increase in visits to customized retailer landing pages (in comparison to campaigns run without Local Ads).
Example mobile-optimized landing page
With Promoboxx Local Ads, Shaw retailers efficiently and effectively reached customers near their storefronts, remaining top of mind along the path to purchase.
Join leading brands like Shaw Floors leveraging Local Ads to team up with their retailers and unlock the full potential of untapped local audiences.
With Promoboxx Local Ads, brands simply and effectively extend their sophisticated content, targeting, and media mix to resource-strapped retailers, allowing them to reach new local customers on mobile devices and drive them in-store.
Announcing Local Ads: Aligning Brands & Retailers to Drive New Customers In-Store >
Shaw Floors Supports Its Local Retailers With a Mobile-First Advertising Approach >
5 Tips to Create Facebook Ads That Turn Digital Traffic into Foot Traffic >
