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Shaw Floors Supports Its Local Retailers With a Mobile-First Advertising Approach

Many national brands struggle to effectively reach potential customers with where-to-buy messaging from local retailers. To combat this and heighten consumer awareness during a busy time like the holiday season, Shaw Floors leveraged Promoboxx Local Ads.

Announced earlier this week, Local Ads is a new offering on our existing marketing platform where national brands and local retailers can simply and effectively launch targeted advertising campaigns across Facebook, Google Search, and mobile display to reach nearby customers.

Let’s take a look at how Shaw Floors utilized this technology to support its retailers with highly targeted local ads across Facebook and mobile display, highlighting both brand and flooring store.

Leveraging Local Ads to Drive New Customers In-Store

Shaw Floors was looking to bolster consumer attention for its Holiday Savings Event campaign, which offered zero percent interest for 24 months on purchases with a Shaw Floors credit card. The campaign kicked off on Black Friday – the official start of the holiday shopping season – and ran through the end of the year.

How It Worked

A targeted group of Shaw retailers were sent an email invitation to promote the campaign content across their digital channels, including Facebook, Twitter, and website. As an extra incentive, retailers received brand-funded local advertising funds to promote the content across Facebook and mobile display. Within a few clicks on the Promoboxx platform, retailers had professional content highlighting their local store being delivered on key mobile channels.

“Local Ads allows us to select the most impactful digital channels with highly efficient targeting capabilities. It also allows us to hone in on consumers in close proximity to store locations to more strategically allocate our advertising funds.”

— Todd Callaway, Director of Digital Content, Shaw Floors

Consumers who clicked on the ads were led to an enticing and mobile-friendly landing page that showcased both the brand promotion and the local flooring retailer:

mobile-first advertising

Example Facebook mobile ad & co-branded landing page

Campaign Results:

  • 100% Retailer Engagement (Targeted Group)
  • 9.6M Ad Impressions on Mobile Devices
  • 8x Higher CTR*

In sharp contrast to brands struggling to grab local consumer attention, Shaw Floors worked closely with its independent retailers to easily reach audiences on key mobile channels via Promoboxx Local Ads. Together, Shaw and their local retailers created where-to-buy mindshare for Shaw flooring products, amplified brand awareness and, ultimately, drove foot traffic in-store.

Ready to Achieve Similar Success? Promoboxx Can Help.

Promoboxx Local Ads extends sophisticated brand content, targeting, and media mix to local retailers, benefiting both by reaching nearby customers on mobile devices and bringing them in-store. To learn more about how your company can connect and align with your retail network to reach new local customers, contact us.

*compared to Shaw campaigns without Local Ads funding