FOR IMMEDIATE RELEASE
May 2026
Premium optics brand with 75 years of precision engineering partners with Promoboxx to sharpen local dealer marketing and deliver brand-consistent campaigns nationwide.
GREELEY, CO — Steiner Optics, a premium optics brand with more than 75 years of precision engineering trusted across hunting, military, marine, and law enforcement applications worldwide, today announced a partnership with Promoboxx, the leading brand-to-retailer marketing platform. The collaboration will provide Steiner’s independent dealer network with professional, brand-approved digital marketing campaigns, making it easier than ever for local retailers to engage consumers with content that reflects the Steiner standard.
Steiner’s reputation for uncompromising durability and elite optical clarity has been built over decades through a combination of precision craftsmanship and a committed dealer network. The Promoboxx partnership ensures that reputation is communicated consistently at every touchpoint, from national campaigns all the way to the local retailer.
Through Promoboxx, Steiner can now instantly activate hundreds of retail partners with polished, on-brand digital content, including social media assets, product launch support, and seasonal promotions, without creating additional burden for dealers. Retailers gain access to high-quality co-branded marketing materials they can use immediately, while Steiner maintains full visibility into how its brand is represented in local markets.
“Steiner has always been committed to delivering premium optics backed by a strong dealer network and trusted brand experience. Working with Promoboxx allows us to provide retailers with professional marketing tools that keep messaging aligned while making it easier to engage consumers at the local level. It is an important step in continuing to grow the Steiner brand with our valued retail partners.”
— Alberto Corbetta, Senior Vice President, Sales & Marketing, Burris and Steiner Optics
The partnership supports Steiner’s broader strategy of strengthening retailer relationships through premium marketing support, increasing dealer participation in brand campaigns, driving qualified consumer foot traffic to local stores, and ensuring the confidence and reliability that define Steiner optics are felt at every level of the purchase journey.
About Steiner Optics
For more than 75 years, Steiner has built premium optics trusted in life’s defining moments — from the mountains and marshes to military, marine, and law enforcement applications worldwide. Steiner’s brand is rooted in precision engineering, uncompromising durability, and elite optical clarity. For more information, visit steiner-optics.com.
About Promoboxx
Promoboxx is the leading brand-to-retailer marketing platform, connecting national brands with their local retail partners through co-branded digital campaigns. Promoboxx empowers independent dealers with professional, brand-approved marketing content that drives local consumer engagement and builds stronger brand relationships from national to neighborhood. For more information, visit promoboxx.com.
