There’s nothing more American than Chevy, Major League Baseball, and local independent businesses. This week Promoboxx is proud to work alongside Chevy to deliver the Diamonds & Dreams campaign in partnership with over 3,000 local Chevy dealers.
Back in February, we worked with Chevy, powering its Super Bowl XLVI dealer campaigns garnering a 40% dealer engagement rate. It was the first time Chevy had ever granted dealer access to Super Bowl commercials prior to its official unveiling. By utilizing the Promoboxx co-marketing and sharing platform, Chevy dealers were able to drive consumer engagement from their versions of the Chevy Super Bowl XLVI campaign during the world’s most-watched sporting event.
Now, we’re helping Chevy to launch a follow-on campaign dubbed “Diamonds & Dreams” which aims to again engage both dealers and consumers, alike. Dealers are known to have strong ties to their community, in fact, many of these dealers are active sponsors of little league baseball in their towns.
The national Diamonds & Dreams campaign focuses on fostering the brand-retailer relationship. Through its dealers, Chevy is offering a chance to restore 12 youth baseball diamonds in 12 weeks, by allowing consumers to submit a photo of their neighborhood field through the Promoboxx powered individual dealer campaigns (example below). Winners receive a $1,000, a chance to win a 2013 Malibu Eco, and a baseball field makeover.
Chevy is willing to work hard to provide their dealers with tools that strengthen communities and sell more Chevy. For that reason, we’re proud to work with a brand who understands the online marketing potential of their dealers.