Today, at 500 Harrison, everyone got together to celebrate Thanksgiving. We know, a little early…but next week is going to be the start to the hectic holiday season, so we decided to take advantage of the time we had while we still could.

We couldn’t help but talk about how fast the holidays came up this year! At Promoboxx, we are currently busy helping our clients launch their end of year promotions and holiday events. It probably doesn’t come as too much of a surprise that this is one of our busiest times of year.

The holidays are an important time for both brands and their retailers to grab the consumers attention, especially online.

Outlook on Black Friday for Retailers

• – Almost 85 percent of retailers will send an email to their customers about Black Friday deals (Source: Shop.org)
• – 26 percent of those surveyed planned on shopping online on Thanksgiving Day. (Source: Deloitte)
• – Nearly 3/4 of retailers will use their Facebook page to reach out to shoppers, up from 57.1 percent since 2010 (Source: Shop.org)
• – Only 50% of retailers will utilize their website’s homepage to promote Black Friday deals. (Source: Shop.org)
• – More than 74 percent of frequent online shoppers plan to look for online coupons and coupon codes this year. (Source: Offers.com)

Will you be starting your holiday shopping next Friday? Keep an eye out for more holiday online marketing statistics  and inside looks at what we are doing to help our clients like Chevrolet, Bellwether and VW take advantage of the most wonderful time of year to work with their retailers!