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The Campaign for Wool, which aims to educate consumers about the product and environmental benefits of wool in fashion, furnishings and everyday life, is an initiative sponsored by one of our clients, The Dabbieri Collection.

The Dabbieri Collection is a line of luxury floor coverings that can only be found in North America’s independently owned showrooms. We are currently working with them to launch co-branded campaigns with their showrooms to expand their marketing efforts locally and raise awareness of the Dabbieri brand.

In honor of The Campaign For Wool, Dabbieri sponsored a special offer to drive traffic to its showrooms, and you can still take advantage of this deal. From now until January 1st, you can receive a 10% discount off of any hand knotted wool Just Shorn™ area rug from the Dabbieri Collection. Just find a participating showroom near you to receive your discount, while also supportting your local showroom and a good cause at the same time.