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Taylor Guitars Invests in Retailer Success and Consumer Experiences

We love to work with brands like Taylor Guitars that share our value of believing in retailers. Recently, Taylor Guitars was featured in Music Inc. magazine and discussed their continued focus on supporting their retail network. Promoboxx is proud to be a part of that strategy!

Taylor Guitars prides themselves in being retailer-centric, and their recent initiatives are all focused on improving the customer experience and working with retail partners to make that happen. Promoboxx is one of the ways they connect to, manage, and market through their retail channel to reach local consumers near every storefront.

“Promoboxx allows Taylor Guitars to preload content, and then retailers are able to go and schedule their social media campaigns for a week, a month or a whole year,” said Mike ‘Monte’ Montefusco, Vice President of Sales at Taylor Guitars. “We’re trying to provide consistent content for dealer social media channels.”

Here is an example of a retailer sharing Taylor Guitars content via Promoboxx:

Taylor Guitars is committed to helping retailers create a better customer experience – online and in-store. They understand that there is nothing like the personal experience a retailer provides – that can make a sale and turn someone into a music enthusiast.

“As a guitar builder, one of the aspects I’m keenly aware of is (that) not a single one of the guitars we make sounds like anything until somebody’s playing it,” said Andy Powers, Master Builder at Taylor Guitars. “I view a retailer as a critical link in that guitar-building chain. When a dealer or an employee at a shop takes the guitar off the wall and puts it into the hands of a musician, that’s when the guitar is really done. So I’m really grateful for our retail partners around the world.”

Thanks for being a great example of a retailer focused brand, Taylor Guitars!

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