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The Digital Advantage: Using Brand Ad Spend to Build Retailer Resilience


Retailers know firsthand the impact that the COVID-19 pandemic has had on businesses of all sizes. It’s more important than ever that retailers take advantage of brand organic campaigns, paid advertising, and have a solid social media marketing strategy in place. With the ever-growing popularity of social media, there are now more ways than ever to reach your target audience and keep your business in the spotlight, even during a recession.

The Importance of Marketing During a Recession

When times are tough, consumers tend to tighten their purse strings and become more selective with their purchases. When consumers are being more selective with their spending, they are more likely to choose local businesses that they know and trust. 

By investing in marketing efforts that emphasize your store’s strengths and unique selling points, you can differentiate yourself from your competitors and gain an edge in a crowded market. This is where effective marketing can make all the difference. 

By understanding your target audience and tailoring your messaging to their needs and concerns, you can build trust and loyalty, even during difficult economic times. Promoboxx makes it easy for retailers to select brand-approved social posts and ads with the ability to customize the messaging so that it’s unique to your store. 

The Role of Social Media and Online Presence

In today’s digital age, consumers expect businesses to have a social media presence. Local retailers risk falling behind their competitors and missing out on potential customers if they cannot be easily found on social media. Social media provides an opportunity for local retailers to stand out from your competitors, reach new customers, and maintain relationships with existing ones.

Having a consistent social media presence allows local businesses to reach a wider audience, and provides an easily accessible channel to engage with your customers on a more personal level. Local businesses can also show commitment to providing excellent customer service using social media by responding to comments and messages and prompting reviews. 

By sharing brand approved organic social media posts, lifestyle posts from Promoboxx Industry Content, and taking advantage of brand ad funds, you can stay top of mind during each stage of the customer journey. 

Utilizing Ads as a Small Business Retailer

Luckily, social media is a cost-effective way for local retailers to market their products and services and Promoboxx makes it easy! Retailers can schedule, automate, or share brand-approved social campaigns from brands they carry to easily reach their target audience without spending money on traditional advertising methods. 

Retailers can also easily claim Promoboxx Paid Ad funds from your favorite brands (for free!) to promote your store and the products you carry. For small business retailers, targeted advertising on social media can be particularly effective. By using data-driven insights to identify your ideal customer and their buying habits, brands create ready-to-post ads that speak directly to their needs and interests. This can help you generate more traffic to promote shopping in-store, ultimately leading to more sales and revenue for your business. 

By claiming these ad funds at no cost to you – the retailer, you can easily increase store awareness, reach a wider audience, and promote your products and services to potential customers in your area! Looking to save even more time? Just turn on automation so you can participate in Paid Ads without having to sign into Promoboxx!

Promoboxx Paid Ads

We have removed all ad fees from our product so that our brands can dedicate 100% of their budget in direct support of their retailer network. In our findings, 78% of retailers said they highly value brand sponsored paid advertising to support driving local traffic. Premium Ad opportunities from your brands are a great way to target potential customers near you, that may not already be familiar with your business! In an effort to be included in these opportunities, make sure your account is set up to run Premium Ads by following the steps below:

  1. Connect your Facebook Page to the platform — learn how here
  2. Make sure you have all required Facebook permissions to run Premium Ads —learn how here
  3. Want to go a step further? Enable Premium Ad Automation

Smart small business owners know that having a social media presence is crucial for local retailers in today’s digital age. By consistently sharing on social media, engaging with customers, and utilizing targeted advertising, local retailers can stay competitive and reach a wider audience. Log in and see new campaigns available now!