A huge congratulations to Timberland and Mizuno Running for being recognized by Apparel Magazine as this year’s digital retail marketing innovators. Learn how their most recent campaigns rein in and engage independent retailers via mass one-to-one customization.
If you’re a fashion retail exec, then chances are you already know about Apparel Magazine’s annual Top Innovators list. The publication itself focuses on the intersection of apparel business and technology and is a sound resource for both apparel manufacturers and retailers.
Among Timberland and Mizuno, the 2015 Top Innovators list also named Canada Goose, L.L. Bean, and Under Armour for innovations in the areas of digital retail marketing and merchandising. Promoboxx offers a nod of its collective head to these innovators who every year continue to move the apparel industry forward.
Timberland won Top Innovators recognition for its omni-channel marketing efforts surrounding Hazel Highway (HH), a limited edition, “re-inspired” classic boot collection. With niche audiences, the key to success was telling the HH story in an unexpected way: via mass one-to-one customization of independent resellers’ digital marketing content.
Leveraging Promoboxx, Timberland invited local, independent retailers to promote automatically localized/customized Hazel Highway content and then promote it on key digital channels. The lifestyle brand further incentivized each reseller to share out HH by awarding participating retailers with advertising dollars via Promoboxx Match. The advertising dollars were spent on local mobile ads, flighted digitally and in real-time. The ads extended the reach of Timberland and its niche retailers by 1.3 million consumers over previous efforts.
Mizuno Running won Top Innovators recognition with its community-focused What If Everybody Ran campaign, where via Promoboxx, hundreds of independent, specialty running shops were able to spread the inspirational message in their local communities.
Mizuno, leveraging retailer participation for overall brand gain, experienced 110% growth in U.S. unique visitors to its website in addition to triple digit growth on its key social channels.
We’re incredibly thrilled to see Timberland and Mizuno Running being honored for their untraditional approach to digital retail marketing. Here’s a cheers to their success!
And if you’d like to learn exactly how brands like Timberland and Mizuno are making waves with Promoboxx, drop me a note at sonciary@promoboxx.com.
