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Top Brands Meet Up In Boston for #AlignedCon, Sept. 9-11, 2015

#AlignedCon 2015 will be back in Boston’s North End, at the Battery Wharf Hotel on September 9th-11th. The conference is the first of its kind, bringing together digital trade and retail marketers across all industries to talk shop and strategize how to best empower their local retailers.

Register here at the early bird rate and reserve your spot amongst top brands like Chevrolet, PepsiCo, General Electric, and Timberland!

#AlignedCon 2014

Last year marked the first ever Aligned Conference – its origins simple: the serious need for a cross-industry event focusing on developing marketing alignment between manufacturing brands and independent retailers.

The first Aligned conference turned out to be everything retail marketers had envisioned and more. A sense of unity spread among attendees who have since identified themselves as part of the new “Aligned Community,” commenting:

“It’s so refreshing to hear other industries have the same channel challenges in communications, sales, and training. This conference is time well spent.” -Dani Brock, Director of Retail Marketing, Shaw Floors


“This was one of the best conferences that I’ve been to all year.” -John Ross, Director of Customer Solutions, Digital Engagement at PepsiCo


“There are several, but the main takeaway is the focus of success and simplicity for today’s busy retailer.” -Mollie Surratt, Senior Director of Public Relations and Content, Mohawk Industries

The challenge to create and maintain alignment with independent retailers is present among manufacturing brands in all industries, but the strategies that they chose to implement vary. Aligned allows attendees to hear how other verticals work with their independents to market their products, as well as share unique areas of success with one another. These insights served as a breath of fresh air for many attendees who previously might have been tunnel visioned in their industry approach.

A Place to Speak and Be Heard

Attendees represented a number of impressive global manufacturing brands. Aligned became a place to foster the kind of conversations that are beneficial for brand marketers who support independent retailers. Take a look at some of the speaker topic highlights:

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Todd Scott From Electrolux Speaks On Navigating The Retailer Feedback Loop

Shaping a Brand-To-Retailer Aligned Community

Outside of the speaker sessions, attendees networked and spoke candidly on personal and professional challenges in the retail marketing space. We also set sail in the Boston Harbor onboard the Valiance for a night of fun on a Yacht Rock Harbor Cruise!

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Recognizing the Best of 2014

We wrapped up with the first Aligned Awards Ceremony, recognizing the best co-marketing campaigns. These digital marketing efforts most effectively connect brands with retailers, as voted by Aligned Conference attendees. Jeremy McKinley, Global Retail Marketing and Training Manager for Trek Bicycle, took home the glory for the company’s outstanding Trek’s Summer Sale campaign. Check out all of the 2014 Aligned Awards Nominees here.

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The first inaugural Aligned Awards

On to 2015!

We’re already hard at work making sure that this year’s Aligned Conference is even better than last’s. What does that look like? Well, we’re not ready to reveal all of those secrets yet, but we invite you take part in the planning and submit agenda topics that you’d like to hear an expert speak on, or, request a speaking opportunity for yourself. Just email your requests to!

Register for #AlignedCon 2015 at the earlybird rate >