For its community-focused The Power of Running campaign, Mizuno utilized Promoboxx Local Ads to raise awareness in local markets, partnering with Fleet Feet stores to target qualified customers with highly relevant Facebook ads on mobile devices.
Promoboxx Local Ads enabled Fleet Feet retailers across the country to share amazing stories with their communities and drive consumer engagement at the same time.—Jacqueline Fraher, Director of Shopper Marketing, Mizuno USA
Mizuno and Fleet Feet’s joint The Power of Running campaign featured incredibly moving content around the power of running to uplift communities. Through Promoboxx, Fleet Feet retailers redeemed Facebook advertising funds to spread this message around their local running communities.
Within the Promoboxx platform, retailers were able to easily execute the geo-targeted ads, all specifically optimized to reach people within the Facebook News Feed on mobile who are interested in running, or who purchase running-related products.
Promoboxx is awesome! With the added push of Local Ads, all of the posts for this campaign reached more people than our usual organic posts.—Erin Flatley, Fleet Feet Sports Maine Running
Once clicked, the ads drove consumers to a campaign page on the Fleet Feet website, featuring information about the initiative and allowing consumers to nominate inspirational runners in their own communities.
At the end of the campaign, Mizuno had reached thousands of qualified customers. With the added potential provided by Promoboxx Local Ads, Mizuno was able to meaningfully connect with local audiences, all while driving awareness for the Mizuno brand and local Fleet Feet stores nationwide.