Linking digital marketing to sales is always much easier said than done. For its Fresh Foam Vongo campaign, New Balance did just that, increasing in-store foot traffic and sales of shoes by running targeted Facebook mobile News Feed ads with Fleet Feet retailers using Promoboxx Local Ads.
With Promoboxx Local Ads targeting the right consumers, we’ve been able to help our retailers grow their business – and grow our share, too—Tom Taylor, Head of US Run Specialty Channel Marketing, New Balance
For this major product launch, New Balance offered funds for targeted Facebook advertising to Fleet Feet stores across the country via Promoboxx Local Ads. The goal was to reach local runners with highly relevant ads in order to drive awareness of the Fresh Foam Vongo shoe and increase foot traffic in Fleet Feet stores.
Utilizing Local Ads, these retailers were able to simply and effectively execute the ads, all targeted at runners within the local community for each store.
We had people who had never been in our store before come in and purchase the Vongo! Local Ads increased our overall organic reach and traffic to our site while physically bringing customers into our store—Fleet Feet Sports Encino
The Fresh Foam Vongo campaign reached millions of consumers on Facebook, with retailers and sales reps reporting significantly increased in-store foot traffic and sales of the shoe. In one territory, there was even a reported 2x increase in sales in the lightweight stability footwear category.
Leveraging Promoboxx Local Ads, New Balance helped retailers reach highly qualified customers on mobile devices while delivering measurable in-store ROI.
* 2x sales increase reported by Tennessee territory rep to brand.