For its annual ‘Trek Fest’ campaign, Trek Bikes wanted to drive awareness of their best sale of the year – among the right consumers. By equipping their specialty retailers with funds for targeted Facebook advertising using Promoboxx Local Ads, Trek was able to reach cycling enthusiasts near each storefront.
By using Promoboxx Local Ads to scale paid social, we’re giving our specialty retailers the firepower of a major global brand like Trek, with the consumer appeal of a community business.—Andrew Rosch, Retail Marketing Manager, Trek Connect
Trek provided retailers who participated in the campaign with funds for Facebook advertising. Utilizing Local Ads, Trek’s retailers were able to run sophisticated, targeted mobile advertising to relevant consumers near their stores, all easily executed within the Promoboxx platform.
Beyond localized geo-targeting, the campaign was also specifically optimized to reach people on mobile devices who are interested in cycling, or who purchase cycling-related products. The combination of targeting based on interests, purchase behavior, and geography ensured each Trek retailer ad was highly relevant.
The Trek Fest campaign outperformed previous Trek Local Ads campaigns, driving higher retailer engagement and over 1 million Facebook ad impressions.
With Promoboxx Local Ads, Trek offered their retailers a mechanism to to generate leads and learn more about their audiences, all while driving new, highly qualified customers into the stores.