Aligned Conference

The Aligned Conference both challenges and inspires brand marketing efforts in local retail. It’s where those of us tasked with empowering independent retailers to become our brand’s best storytellers have learned a secret or two. Working with mom and pops requires perseverance to overcome a unique set of challenges. The Aligned community embraces the complexities, networking to learn from one another. Here are five …

It’s that time of year again. Get up and get pumped for the second annual Aligned Conference! On September 9th-11th, digital retail marketers from large manufacturers across the country will gather in Boston to share strategies on how to empower their independent retailers. After a successful first year, we are happy to share this year’s …

Digital trade and retail marketers across all industries are gearing up for this September’s #AlignedCon. After a successful first year, the Promoboxx team is busy adding some exciting new aspects to the only national conference that provides digital retail marketing strategies to better align manufacturing brands with their local, independent retailers. In the midst of …

#AlignedCon 2015 will be back in Boston’s North End, at the Battery Wharf Hotel on September 9th-11th. The conference is the first of its kind, bringing together digital trade and retail marketers across all industries to talk shop and strategize how to best empower their local retailers. Register here at the early bird rate and reserve your spot …

John Ross of PepsiCo caught everyone’s attention when he started his presentation at this year’s #AlignedCon by showing a photo of a skydiver who was falling backward toward earth. Far below him, we could make out the outline of the cars and RVs parked in rows at the Burning Man symposium in Nevada. The man was wearing …

The Aligned Awards recognizes this year’s best co-marketing campaign that effectively connects the brand with its retailers, as voted by Aligned Conference attendees. This year, attendees voted Trek Bicycle’s Global Retail Marketing Manager, Jeremy McKinley, as the premiere Aligned Awards winner. The winning campaign for Trek’s Summer Sale garnered 61% retailer activation and 76% retailer engagement. …

It was my privilege to host the Bleeding Edge: Mobile Strategies for Retail Marketing discussion panel at this year’s #AlignedCon. Our three panelists, Jeff Peden CEO of CraveLabs, Raj Aggarwal CEO of Localytics, and Matt Talbot CEO of GoSpotCheck, are all notable players in the cutting edge of digital marketing. Here are some of their key insights on mobile …

It was my pleasure to introduce Todd Scott at the Aligned Conference. Todd is the Digital Retail Integration and Merchandising Manager at Electrolux Major Appliances. More than that, Todd is a true pioneer of modern marketing, someone who combines keen digital skills with the kind of warmth that lets him connect with retailers on a personal …

At the 2014 #AlignedCon, Cassie Heppner, Director of North America Marketing at Timberland, shared how Timberland is taking responsibility for the success of their independents in her session: “Operation Refresh: Re-Booting Your Retailer Marketing.” I’ve included some highlights below, but the real point of action? Timberland is increasing the brand’s commitment to its independents, and gaining the interest and attention of each …

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