At Petcurean, pet care always comes first; they understand that each pet has different needs, and pet parents often need guidance when choosing the right recipes to nourish their furry friend. Pet specialty retailers are essential to Petcurean – they are the trusted connection and personalized support that these pet owners are looking for when …
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Brand & Retailer Interviews
Superfeet® and their retail partners are working towards a shared goal of helping the end users of their products experience a life free from foot pain, so it’s natural for them to encourage consumers to visit a nearby store for a custom fit. That’s why the Superfeet team created a digital retail marketing campaign all …
At BUCKEYE™ Nutrition, independent retailers are an essential part of facilitating brand growth and engaging with the right consumers. This Small Business Saturday® BUCKEYE™ Nutrition is supporting the Shop Small® initiative with a digital retail marketing campaign that encourages consumers to visit their local stores for their shopping needs. Small Business Saturday was founded by …
Next up in our Aligned speaker series is Keith Lehman, Head of Digital and Social Content at Hill’s Pet Nutrition. Hill’s Pet Nutrition has a long history of not only working with traditional retailers but veterinarians and shelters across the country. At Aligned 2018, Keith will share how Hill’s Pet Nutrition built relationships with these …
The Aligned Conference is coming up and we’re kicking off our speaker series with Veronica Cano, Go To Market Manager at OluKai. At Aligned 2018, Veronica will speak to our brand marketers and sales rep audience about how OluKai helps their retailers catch and keep consumer attention as they craft unique in-store shopper experiences. In …
What does dealer marketing mean to your brand? At BioZyme Incorporated, it means helping their retail partners create all-around stronger businesses. BioZyme, a growing animal nutrition company, teaches all employees to think about the dealers they work with as their ultimate customer because dealers are essential to the company’s success and growth. To better support …
Specialized is partnering with Promoboxx to encourage more shoppers to buy locally this holiday season. Small Business Saturday® underscores the importance of supporting the small brick-and-mortar stores that are a part of every community. “Small Business Saturday® is one of the most important shopping days of the year, especially for bicycle retail,” said Molly Supple, …
Scott Whipple and John Gordon started CANIDAE as a local grain store in 1984. The co-founders and owners decided to start their own company because they felt that many pet food brands weren’t built with retailers or consumers in mind. CANIDAE’s local roots are why they share a special connection with local businesses, and why they are …
Bill Reed, Director of Wholesale at Orvis and outdoor industry veteran, knows that confident and supported local retailers are essential to brand sales. Retailers have the crucial combination of technical knowledge and the opportunity to place the actual product in the hand of the consumer. This understanding helps to drive Orvis’ wholesale strategy and internal …