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Tips and Resources

Jonali Sorensen

Supporting the Full Path to Purchase with Marketing Content

The journey to move a prospective buyer to a loyal customer has different phases and paces. Think of this path to purchase as a funnel,...

Tips and Resources brand
Jonali Sorensen

Why Your Business Should Be On Social Media

Customers are spending time researching, browsing, and shopping online now more than ever. Learn how your business can leverage social...

Social Media Education brand
Isolde Decker-Lucke

How Brands Can Support Non-Traditional Retailers

Including non-traditional retailers in your retail marketing campaigns is a great way to ensure brand consistency, engage with current...

Retail Marketing News brand
Isolde Decker-Lucke

How Brands Can Align Direct-to-Consumer and Retail Strategies

While many brands have spent the last decade focusing on digital, last year saw a shift in the opposite direction as several formerly...

Tips and Resources brand
Isolde Decker-Lucke

4 Tips for Creating Content Pet Retailers Want

Curious what types of content make pet specialty retailers ‘go mutts’ with excitement? We’ve got answers! We surveyed pet...

Local Marketing Campaigns brand
Isolde Decker-Lucke

Come See Johanna at Global Pet Expo

Register to learn from Endless Aisles, Petcurean, Promoboxx, and Naturally Unleashed at our seminar ‘Digital Marketing…It’s Not So...

Tips and Resources brand
Jonali Sorensen

How to Create Knock-Out Content

Looking for your next content marketing win? We got your back. Content creation and promotion is a key marketing strategy for many of us....

Tips and Resources brand
Isolde Decker-Lucke

Retail Marketing, What Works?
Retailers Share What They’re Looking For From Brands

Independent retailers often wear many hats, which makes it challenging for them to spend a lot of time marketing their business. We asked...

Tips and Resources brand
Alison Rancourt

4 Tips for Creating Content That Engages Local Consumers

Consumers that engage with a social media post are 20% more likely to make a purchase in-store. This is an incredibly important statistic...

Tips and Resources brand

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