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Tips and Resources

Sonciary Honnoll

CMOs: Why Focusing On Big Box Retailers Is A Big Mistake

As CMO, you own the promise of your brand, but your retail partners own the experience. Your primary goal is to grow awareness; your pain...

Tips and Resources brand
Natalie Giulianelli

6 Essential Tips for Retailer Email Communication

Email communication can be an incredibly powerful tool to reach your retailers, but it’s only as effective as the marketing and design...

Tips and Resources brand
Tyler Cumella

Two Reasons Why You May Be Failing to Engage Retailers

National brands and local retailers can be a powerful duo for driving sales; the trouble is that many brands struggle with creating top-down...

Tips and Resources brand
Tyler Cumella

How to Build a Digital Strategy That Drives Retail Opportunities

Your brand may be executing impressive content, campaigns, and overall strategy on a national level, but are you extending this wealth down ...

Tips and Resources brand
Tyler Cumella

Tap into Millennial Interest through Brick-and-Mortar Retailers

Millennials (and other younger demographics) may truly be of the digital age, but that is not stopping them from seeking out personal,...

Tips and Resources brand
Tyler Cumella

5 Things Brands Should Know About Retail Marketing Support

Many brand professionals are tasked with providing digital marketing support to their local retailers in order to engage audiences, drive...

Tips and Resources brand
Tyler Cumella

Create Instagram Ads That Drive In-Store Foot Traffic

With a community of more than 500 million, Instagram is one of the world’s largest mobile advertising platforms. It has proven to be...

Tips and Resources brand
Tyler Cumella

4 Reasons Why Building an Asset Management System Doesn’t Work

Frustrated that you don’t have insights into retailer marketing activity? Not sure why they’re not promoting your brand content?...

Tips and Resources brand
Tyler Cumella

Quick Tips: Better Partner with Retailers for Brand Marketing Programs

What do your local retailers care about? What makes them tick? These are questions you need to ask yourself (and your retailers) before...

Tips and Resources brand

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