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Tips and Resources

Isolde Decker-Lucke

Why You Should Attend Aligned 2017

Are you responsible for marketing initiatives with your local retailers and driving more sales through this channel? Discover and learn...

Aligned Conference brand
Ben Carcio

The Return of Brick-and-Mortar: Amazon Buys Whole Foods

Today Amazon announced the death of the pure-play e-Commerce business model. Amazon will acquire Whole Foods Market for $42 per share in an ...

Tips and Resources brand
Isolde Decker-Lucke

4 Reasons to Attend Aligned 2017

Aligned is the only conference that brings together digital trade and retail marketers across all industries to share marketing strategies...

Aligned Conference brand
Isolde Decker-Lucke

Achieve Brand Consistency: 6 Tips to Help Your Retailers Stay On Brand

Consumers that view a thematic message across multiple channels increase their intent to purchase by 90% and improve their perception of...

Tips and Resources brand
Isolde Decker-Lucke

How Salomon Delivers a Consistent Omni-Channel Experience

The team at Salomon wants to make sure that their consumers aren’t forgetting about the importance of getting outside and having fun, and ...

Brand & Retailer Interviews brand
Sonciary Honnoll

CMOs: Why Focusing On Big Box Retailers Is A Big Mistake

As CMO, you own the promise of your brand, but your retail partners own the experience. Your primary goal is to grow awareness; your pain...

Tips and Resources brand
Natalie Giulianelli

6 Essential Tips for Retailer Email Communication

Email communication can be an incredibly powerful tool to reach your retailers, but it’s only as effective as the marketing and design...

Tips and Resources brand
Tyler Cumella

Two Reasons Why You May Be Failing to Engage Retailers

National brands and local retailers can be a powerful duo for driving sales; the trouble is that many brands struggle with creating top-down...

Tips and Resources brand
Tyler Cumella

How to Build a Digital Strategy That Drives Retail Opportunities

Your brand may be executing impressive content, campaigns, and overall strategy on a national level, but are you extending this wealth down ...

Tips and Resources brand

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