Tips and Resources

Today is Election Day, providing us all with the fortunate opportunity to vote for our country’s leader for the next four years. In the spirit of the day, we wanted to take a few moments to recognize a few great leaders in the retail marketing space that have taken tremendous strides to support their local …

If your brand is concerned about keeping its online reputation healthy and its story consistent, you will need to take a proactive stance and begin looking closely at how your retailers are marketing digitally to their local audiences. Shifting Perceptions: Reputation Management to Reputation Marketing Many brands will typically associate reputation management with crisis management, dealing …

Are your retailers asking how you’re going to help them drive foot traffic to their stores? You’re not alone. We asked brand experts from GE Appliances, Shaw Floors, and Cargill how they team up with retail partners to run localized advertising campaigns to stay in front of both new and existing customers. Brand Experts: Gina Thesing, Brand …

In a time where local retailers are forced to grapple with e-commerce and market saturation, how can they effectively implement digital marketing strategies that not only keep their heads above water but capitalize on their product expertise, superior service, and direct connection with local audiences? That was the question we recently posed to two retailers …

Leading brands across industries like New Balance, Chevrolet, GE Appliances, Mohawk Flooring, and Trek Bikes know what it takes to support their local retail partners with digital marketing, which is why they were among the best of the best showcased by the 2016 Aligned Awards. If you want to inspire the way your brand supports and …

Here at Promoboxx, we CAN’T WAIT for the Aligned Conference, and it’s now just over a month away! Not to brag or anything, but year three is sure to be the biggest and best one yet. With only a few seats left to fill, here are ten reasons why you should attend the Aligned Conference …

If you want to really hook consumers through local advertising via Facebook ads, you need to do more than just take advantage of the social giant’s detailed user data and powerful targeting capabilities. Start optimizing the content creative of the ads themselves, and you’ll not only reach the right consumers, but reach them at maximum …

Traditional co-op advertising has reached a point where it is not only out-of-date, but taxing and inefficient for all involved, particularly for the local retailers who truly need the marketing support. As detailed in a recent blog post, we conducted a survey asking retailers to share insights into their experiences with co-op advertising. While there …

Sales reps are the glue connecting a brand to their local retailers, but many brands fail to properly involve and communicate with their reps. Without cultivating this relationship, a disconnect is created that can negatively trickle down to the retail level. A number of issues can arise: Retailers become less likely to purchase and sell …

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