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Tips and Resources

Tyler Cumella

Tap into Millennial Interest through Brick-and-Mortar Retailers

Millennials (and other younger demographics) may truly be of the digital age, but that is not stopping them from seeking out personal,...

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Tyler Cumella

5 Things Brands Should Know About Retail Marketing Support

Many brand professionals are tasked with providing digital marketing support to their local retailers in order to engage audiences, drive...

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Tyler Cumella

Create Instagram Ads That Drive In-Store Foot Traffic

With a community of more than 500 million, Instagram is one of the world’s largest mobile advertising platforms. It has proven to be...

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Tyler Cumella

4 Reasons Why Building an Asset Management System Doesn’t Work

Frustrated that you don’t have insights into retailer marketing activity? Not sure why they’re not promoting your brand content?...

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Tyler Cumella

Quick Tips: Better Partner with Retailers for Brand Marketing Programs

What do your local retailers care about? What makes them tick? These are questions you need to ask yourself (and your retailers) before...

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Tyler Cumella

Experts Offer an Inside Look at Sales Rep-Retailer Success Strategies

Sales reps are the crucial link between brands and their local retail partners, providing a direct in-person connection while affirming key ...

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Tyler Cumella

3 Pain Points (and Opportunities) Retailers Will Face in 2017

2017 is expected to be yet another year of retail disruption for both brands and (especially) the local retailers who sell their products....

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Tyler Cumella

Quick Tips: Providing Digital Marketing Impact on Retailer Revenue

Welcome to “Lightning Round Retail Marketing Tips,” our new blog series aimed at providing quick, impactful retail marketing tips for...

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Tyler Cumella

What Are Local Retailers Doing to Drive Holiday Traffic? [Survey]

What are local retailers doing to keep up, stand out amidst advertising oversaturation, and spur in-store traffic and sales during the...

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