Local Advertising

We are very happy to announce that Mohawk Flooring has been chosen as the winner of the 3rd annual Aligned Awards for its highly impactful Love Your Floor Sale campaign, recognizing their efforts to help local retailers drive increased foot traffic and in-store sales through digital marketing support. As a key part of the Aligned Conference, …

Linking digital marketing to sales is always much easier said than done. For its Fresh Foam Vongo campaign, New Balance did just that, increasing foot traffic and in-store sales of shoes by running targeted Facebook mobile News Feed ads with Fleet Feet retailers using Promoboxx Local Ads. New Balance Helps Retailers Turn Digital Traffic into …

For their major Spring Savings Event, Shaw Floors was looking to generate excitement and awareness among local audiences. With consumers increasingly researching purchase decisions on mobile devices, Shaw leveraged Promoboxx Local Ads to reach people near each retailer storefront. Shaw Floors Offers Retailers Digital Local Advertising Solutions Shaw equipped their retailers with highly targeted Facebook …

For its annual ‘Trek Fest’ campaign, Trek Bikes wanted to drive awareness of their best sale of the year — among the right consumers. By equipping their specialty retailers with funds for targeted Facebook advertising using Promoboxx Local Ads, Trek was able to reach cycling enthusiasts near each storefront. Trek Helps Retailers Reach Relevant Local …

If you want to really hook consumers through local advertising via Facebook ads, you need to do more than just take advantage of the social giant’s detailed user data and powerful targeting capabilities. Start optimizing the content creative of the ads themselves, and you’ll not only reach the right consumers, but reach them at maximum …

Traditional co-op advertising has reached a point where it is not only out-of-date, but taxing and inefficient for all involved, particularly for the local retailers who truly need the marketing support. As detailed in a recent blog post, we conducted a survey asking retailers to share insights into their experiences with co-op advertising. While there …

National brands and local retailers can be a powerful duo for driving sales. The trouble is that many brands struggle with creating top-down connection and alignment. One of the main obstacles here is the ineffectiveness of national advertising for local retailers. Major manufacturing brands spend millions of dollars each year creating digital content and placing …

Summer is here, and we’re officially halfway through 2016! Even while we enjoy the beautiful weather and long vacations of summer, it’s important for us to keep an eye on our marketing goals for the second half of the year. For some beachside reading and local marketing inspiration, we took a look at the Promoboxx …

Advertising executives gathered in the south of France last week for the Cannes Lions festival to celebrate the year’s best creative, but there was another topic on everyone’s minds: transparency. In fact, when major advertising industry events occur throughout the year, discussion around this issue spikes — and for good reason. Earlier this month, the …

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