Category:
Local Advertising

Summer is here, and we’re officially halfway through 2016! Even while we enjoy the beautiful weather and long vacations of summer, it’s important for us to keep an eye on our marketing goals for the second half of the year. For some beachside reading and local marketing inspiration, we took a look at the Promoboxx …

Advertising executives gathered in the south of France last week for the Cannes Lions festival to celebrate the year’s best creative, but there was another topic on everyone’s minds: transparency. In fact, when major advertising industry events occur throughout the year, discussion around this issue spikes — and for good reason. Earlier this month, the …

Together, national brands and local retailers can be a powerful duo for driving sales. Brands have important resources retailers don’t — budget, reach and marketing expertise. Retailers have a direct connection with local audiences, the ones who buy a brand’s product. The trouble is that many brands don’t have an effective point of top-down connection …

As it is now, traditional co-op advertising has reached a point where it is not only out-of-date, but taxing and inefficient for all involved, particularly for the local retailers who truly need the marketing support. We recently conducted a survey asking retailers to share insights into their experiences with co-op advertising. The goal setting out …

With more than one billion people spending time on Facebook each month, the platform offers unprecedented access to robust and highly accurate targeting data. For any brand focused on reaching valuable consumers in local markets, leveraging this targeting is a necessary advertising strategy. There’s no better avenue to take advantage of this opportunity than through …

With digital marketing evolving at such a rapid rate, co-op advertising programs have trouble keeping up the pace. While many brands still fail to even offer digital as a component of their program, those that do need to start innovating in order to steer clear of failure and ensure success. For both brands and retailers, …

Many brands and local retailers struggle to reach new customers, especially when it comes to increasing where-to-buy awareness for their products. Electrolux sought to provide their dealers with a solution to this challenge, leveraging the newly announced Promoboxx Local Ads in order to connect them with untapped consumer audiences. Electrolux is no stranger to working with their local …

Many national brands struggle to effectively reach potential customers with where-to-buy messaging from local retailers. To combat this and heighten consumer awareness during a busy time like the holiday season, Shaw Floors leveraged Promoboxx Local Ads. Announced earlier this week, Local Ads is a new offering on our existing marketing platform where national brands and local …

We’re excited to announce the official launch of Promoboxx Local Ads this week! After a highly successful long-term pilot, with participation from many national brands and thousands of local retailers, Local Ads is now formally a core component of the Promoboxx marketing platform. I’m particularly enthusiastic about this launch because the results are clear: Local Ads is …

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