Category:
Local Advertising

When a year comes to a close, it’s only natural to reflect on what has occurred and how we can learn from it in the coming year. 2015 was an amazing year for the Promoboxx team, and while it was an exciting time of opportunity and rapid growth, it’s time to look forward and charge …

2015 has been an amazing year for us here at Promoboxx! While 2015 has been a year ripe with opportunity and growth, however, it’s coming to a close, and now is the time to start setting 2016 plans into motion. The past year has been a time of rapid growth, as we’ve seen several industry-leading …

As covered in a recent Adweek feature, GE Appliances is bringing co-op advertising into the digital age with localized paid ads on Facebook and mobile display. How? By partnering with Promoboxx. GE Appliances has a long history of supporting their independent retailers through co-op advertising. How does such a large brand, however, manage to start shifting …

With 90% of all retail sales still being transacted in-store,1 brands need to ensure that their local retail partners are equipped with all of the marketing tools and resources necessary to keep their brand top of mind. In this series, we will be highlighting a few brands who are stepping in and winning at local …

The future of co-op advertising hangs in the balance; it hasn’t seen innovation for decades. Is co-op walking dead? That’s one of the questions we posed to three seasoned retail marketers. Amidst the digital revolution, co-op advertising has stayed the same. To better understand challenges to innovation, Ben Carcio (Co-Founder and CEO, Promoboxx) interviews Cassie Heppner (Timberland), Alpesh …

Are you doing all that you can to engage your independent retailers and expand your consumer reach? In this blog series, we will share five services that we believe fail to properly engage retailers. We’ll also share insights on strategies for better alignment. The first tactic we beg to differ with is: Asset Management Platforms. …

The response to our Co-Op Advertising is Walking Dead post has been overwhelming. For those who have been dealing with co-op advertising on a daily basis, there has been overwhelming agreement that it’s time for change. However, even with this agreement, many of my marketing colleagues still don’t understand co-op advertising fully. To help explain, I searched …

Unified. Determined. Supportive. Those are a few words that come to mind when I think about Nissan’s dealer marketing strategy. The auto manufacturer has gained revenue and market share in the U.S., with the goal set at 10% U.S. market share by March 2017. They are gaining on this goal faster than expected, and after partnering with them …

The amount of responses from my recent blog post about the death of co-op advertising spoke for itself as to how much of an acute pain-point co-op advertising is for the majority of you. To recap: Digital co-op fails because it’s too messy, hard to track, and ignored Big box retailers monopolize most brand assets …

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