Local Advertising

Co-op advertising is broken. Independent retailers need a better, easier way to obtain marketing support from the brands whose products they sell and co-op advertising is failing them. [Note: this post was updated in February 2016 to reflect updates to the Promoboxx platform.] The Interactive Advertising Bureau (IAB) has released a study on co-op advertising estimating that the …

3M and Mohawk are both large manufacturing brands that pride themselves on driving innovation, while staying true to their deep roots. 3M and Mohawk teamed up and came to Promoboxx wanting to amplify their digital presence and strengthen their relationship with their aligned retailers. They also wanted to learn how to collaborate with their retailers …

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