At BUCKEYE™ Nutrition, independent retailers are an essential part of facilitating brand growth and engaging with the right consumers. This Small Business Saturday® BUCKEYE™ Nutrition is supporting the Shop Small® initiative with a digital retail marketing campaign that encourages consumers to visit their local stores for their shopping needs. Small Business Saturday was founded by …
Local Marketing Campaigns
Specialized is partnering with Promoboxx to encourage more shoppers to buy locally this holiday season. Small Business Saturday® underscores the importance of supporting the small brick-and-mortar stores that are a part of every community. “Small Business Saturday® is one of the most important shopping days of the year, especially for bicycle retail,” said Molly Supple, …
Mizuno Running believes that specialty stores are an essential step in the buyer’s purchasing journey. This Small Business Saturday®, they’re helping their retailers drive more in-store traffic by providing branded, locally-targeted social media content through Promoboxx. Mizuno Running is supporting Small Business Saturday® because they believe in the power of experiences. Whether running your first …
Scott Whipple and John Gordon started CANIDAE as a local grain store in 1984. The co-founders and owners decided to start their own company because they felt that many pet food brands weren’t built with retailers or consumers in mind. CANIDAE’s local roots are why they share a special connection with local businesses, and why they are …
How many days a year do you shop locally? Small Business Saturday® occurs the Saturday after Thanksgiving and is an annual event that reminds consumers to spend their dollars in local communities. This year, Promoboxx started a new Small Business Saturday® initiative to encourage our brand partners to run paid ad campaigns with their local, specialty …
Bill Reed, Director of Wholesale at Orvis and outdoor industry veteran, knows that confident and supported local retailers are essential to brand sales. Retailers have the crucial combination of technical knowledge and the opportunity to place the actual product in the hand of the consumer. This understanding helps to drive Orvis’ wholesale strategy and internal …
The team at Salomon wants to make sure that their consumers aren’t forgetting about the importance of getting outside and having fun, and their specialty retailers help them tell this story. Salomon looks for authenticity in everything they do, and they strive to relay this through maintaining a omni-channel experience, whether the consumer is in-store or …
National brands and local retailers can be a powerful duo for driving sales. The trouble is that many brands struggle with creating top-down connection and alignment. One of the main obstacles here is the lack of scalable retail marketing solutions. Why National Brands Often Favor Only a Subset of Retailers with Marketing Efforts Most brands …
With 2016 coming to a close, we have put together some of our most popular brand and retail marketing content to help you get ready for the new year, including: Interviews with brand leaders and expert retailers Insightful, impactful case studies Promoboxx product updates Tips and best practices for helping your local retailers succeed at …